C o m m u n i q u é C a s e St u d y : G l o b a l Ent e r p r i s e Sys t e m s 

McDonald’s has more than 30,000 restaurants

serving nearly 46 million people each day in 121
countries. With a planned 1.5 million worldwide
intra/extranet users, Day easily outpaced the
competition by providing the highest performing
globalized content solution running on industry
standard technologies.
Communiqué’s powerful technology combined
with it’s intuitive interface was the clear choice
for McDonald’s extensive online plans.

McDonald’s
Corporation

McDonald’s is the world’s largest Food Service

organization and one of the most recognized brands
on the planet.

“Communiqué allows us to
quickly and reliably deliver content
to our entire McFamily, helping us to
be flexible and drive new opportunities.”
Steve Wilson, Senior Director of Web Communications, McDonald’s

G l o b a l C o nt e nt M a n a g e m e nt w w w. d ay. c o m
C o m m u n i q u é C a s e St u d y : G l o b a l Ent e r p r i s e Sys t e m s
Goals
McDonald’s needed to develop a world-
wide enterprise system to reach all
“McFamily” audiences including em-
ployees, franchises, suppliers and
business partners. They also required
improved publishing efficiencies through
consistent global content management
processes. This included the deployment
of multiple sites with localized content
using minimal resources. A system
with extensive brand management and
graphics capabilities was also needed
to ensure consistent messaging and
branding for all possible audiences.
The solution also needed the flexibility
to adapt to McDonald’s many future
online plans.
Challenges
The new global system had to easily
integrate McDonald’s existing applica-
tions (FileNet, Oracle, Netegrity and
Verity among others). With public and
employee sites all over the world, the
system also needed extensive multi-
lingual support. Standards compliancy
and adaptability (XML, J2EE, etc.) were
also important in McDonald’s decision
to invest in Communiqué.
Why Day
Only Communiqué was fully able to le-
verage McDonald’s existing people and
technology investments throughout the
enterprise system. Multi-site manage-
ment and multi-lingual support gives
Day the global focus and local targeting
that McDonald’s needs for their online
presence. An intuitive interface makes
author training quick and effective while
the delivered functionality clearly showed
the lowest cost of ownership when
compared to the competition.

Recent Projects
McDonald’s corporation has built a whole
range of systems such as intranets,
wireless applications or innovative kiosk
systems, all based on Day’s Commu-
niqué. In their most recent initiative,
the company migrated their global
internet presence mcdonalds.com to
our platform. This communication
channel is, of course, a key element
in McDonald’s global rollout of their
new “I’m loving it” campaign. We are
very proud of the fact that McDonald’s
Corporation chosen Day as the provider
for this highly important, strategic ini-
tiative. This decision documents the
strength, performance and reliability
of our technology in business critical
global content scenarios.

Project Challenges Key Criteria for selecting Communiqué

Ensure consistent message and brand management for all audiences Message & Brand Management

Extensive Integration: Lotus Notes, FileNet, Netegrity, Oracle, Tibco, etc. Extensive Use of Standards (XML, J2EE, etc)

Massive Scale: Once fully deployed it will be the world’s largest intra/extranet Ability to create a “Virtual Enterprise”

Deploy multiple sites globally, with extensive localized content Leverage Existing Investments - People & Technology

Globally focused and enabled - Unicode and localization support

Quick implementation (time to market)

Scalable, Secure and Reliable

Value: Lowest total cost of ownership

G l o b a l C o nt e nt M a n a g e m e nt w w w. d ay. c o m