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DISPLAY MARKETING

5 Stats from 2015

Display Ad Viewability witnessed no variation 5 .Programmatic Spent is gaining traction 3 .CONTENTS 1 .8 billion ad revenue .70% Viewability threshold 4 .Display Ad Spent will rise in US 2 .Ad Blocking caused loss of $21.

1 .36 billion by 2017. Total Digital Ad Spent in Billion Dollars 40 35 37.05 20 15 22.Display Ad Spent Will Rise In US eMarketer estimates that total ad spent in US in 2015 was $27.36 30 32.68 10 5 0 2013 2014 2015 Total Digital Ad Spent in Billion Dollars 2016 2017 .2 17.39 25 27.05 billion and will again grow to make it $37.

43 15 10 10.78 25 21.32 5 0 2014 2015 2016 Programmatic digital display ad spend in billion dollars 2017 .2 .55 20 15. Programmatic digital display ad spend in billion dollars 30 26.Programmatic Spent Is Gaining Traction Stats by eMarketer reveal that marketers are now relying on Programmatic Advertising.

The programmatic display ad spent in US was more than that of traditional direct sales and this happened for the first time in history. Mobile display dominated on programmatic advertising with 60% of total display ad spent on programmatic. .

There are always 30%-40-% variations. .3 .70% Viewability Threshold IAB (Interactive Advertising Bureau) says in its State of Viewability Transaction 2015 statement. Because due to technology limitations 100 percent viewability is not measurable. that achieving 100% viewability is “unreasonable” rather the campaign should reach 70% viewability threshold.

Display Ad Viewability Witnessed No Variation ComScore released a report in March 2015 that display ad spent rates remained 46% throughout and did not show any variation between 2013 and 2014. .4 .

8 Billion Ad Revenue According to a report released by PageFair and Adobe in August of 2015.8 billion in ad revenue this year in US and is expected to reach $41.4 billion in 2016.Ad Blocking Caused Loss Of $21.5 . . ad Blocking caused the estimated loss of $21.

.The report also says that in US there were198 million active ad blockers monthly worldwide in June 2015. Monthly active ad blocking software users on desktop in millions 200 180 160 140 120 100 80 60 40 20 0 181 121 21 30 Jan-10 Jan-11 39 Jan-12 54 Jan-13 Jan-14 Jan-15 Monthly active ad blocking software users on desktop in millions In the second quarter of 2015 the number of ad blockers rose to 41% as compared to the number a year before.

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