Social TV, some key insights

Antonio Pavolini
AppyDays - Todi, Sept. 24th 2015

source: OVUM, Nielsen, Kantar Media, Global Strategic

Social TV Market Size: a misleading figure

source: Global Strategic, 2015

2

TV talkabout paves the way

Tech Literacy is still a differentiator

No News, no Party

Broadcast-driven TV still leads the dance in foreseeable future

In 2015, 81% of the installed base of TV screens worldwide are regular TVs,
while the base of connected and smart TVs, at a combined 612 million, only
accounts for 19%. By 2019, connected and smart TVs will account for 35%, at
total of 1.5 billion sets.
In 2015, the global installed base of media streamers will reach 95 million, 2.9%
of the worlds TV households. This is projected to grow to 249.6 million by 2019,
8.1% of the total TV households at that time.
Global total devices install base, 201219

5,000
Devices
4,000 (billions)

Connected Smart TV
Smart TV
TV

3,000
2,000
1,000
0

2012

2013

2014

2015

2016

2017

2018

2019

Notes: TV refers to a large-screened device that sits in the home and can, at the very least, receive traditional free-to-air TV broadcasts; Smart TV refers to a TV that can connect (i.e. is
connectable) to the Internet and access online services and locally shared content from other devices in the home; Connected smart TV refers to a smart TV that actively accesses online
services and locally shared content from other devices in the home, without the use of an additional device or accessory. This segment is a subset of the smart TV segment.
Source: Ovum

Thank you!
Antonio Pavolini
twitter: @antoniocontent
medium: medium.com/@antoniopavolini