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CccngcxctinMarketingthngmiint

Trangch

LunVnBoCo

KinhtThngmi

CccngcxctinMarketingthngmiint

GITILIULINQUANCHOBN

Phntchccctnhtrongkinh
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1,099

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HonCn

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Trnhbycccngcxctini
Gitinnhn

TIXUNG

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t.doc
3 4

233

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MiinT
8 6

Nhm 02

499

giiphpmarketingthngmi
inttngcnghiulchot
1 7

Ni dung chnh

230

Nghincu1svnkthutv
cngnghchyutrongThng

1. L thuyt chung xc tin Marketing thng mi in t:

- Khi nim:
- c im ring:
- Cc cng c xc tin Marketing thng mi in t:
- Mc tiu hot ng xc tin Marketing thng mi in t:

3 56

264

Hochnhchinlcmarketing

thngmiintchoAlphabook
1 7

1,022

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CccngcxctinMarketing
thngmiint

2 Cc cng c trong xc tin Marketing thng mi in t:

2 4

2.1 Qung co trc tuyn:

2.1.1 Qung co qua th in t:
2.1.2 Qung co khng dy:
2.1.3 Banner qung co:
a. Qung co tng tc:
b.Qung co ti tr:
c. Qung co ph v tr (Slotting fees - Qung co thng qua ti u ho
cng c tm kim):
d. Qung co khe h thi gian (Interstitials):
e. Qung co Shoskele:

1,097

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ngdngcngnghdingvo
thngmiint
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310

Nghincumtsvnkthu
cngnghchyutrongthng
3 1

101

Nghincumtsvnkthu
cngnghchyutrongthng
4 6

124

370Nguyncumtsvnk
thut,cngnghchyutrong

2.2 Marketing quan h cng chng in t (MPR):

2.2.1 Xy dng ni dung trn website ca DN:
2.2.2 Xy dng cng ng in t:
2.2.3 Cc s kin trc tuyn:

1 72

130

Trnhbycccngcxctini
t
3 3

2.3 Xc tin bn hng in t:

2.3.1 Pht coupon:
2.3.2 Khuyn khch dng th sp mu:
2.3.3 Khuyn mi:

187

CccngcxctinTMTthng
quawebsite:http://vnexpress.net
2 2

145

Nghincuvicthcthicccng
cxctinhnhpticngty

2.4 Marketing in t trc tip:

2.4.1 E-mail marketing:
2.4.2 Markeing lan truyn:
2.4.3 Dch v tin nhn SMS:

8 3

175

Tcngcacccngcvchn
schthngmihinhnhiv
1 2

3.Phn bit qung co qua email v email Marketing trc tip:

106

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trongThngmiint
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quphntchthctrngngdn
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131

TiliuBi3:CccngcWebh
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134

BITPNHMEMARKETING
Phntchcccngcxctin

http://123doc.org/document/83133caccongcuxuctienmarketingthuongmaidientu.htm

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BITHOLUNTHNGMI
INTti:Trnhbykhi
4 4

Nhm 02

1. L thuyt chung xc tin Marketing thng mi in t:

407

TKHALINQUAN

- Khi nim:
Xc tin TMT (Truyn thng MKT tch hp IMC) l s tch hp cng ngh vi
hot ng xc tin, l mt tin trnh chc nng cho cho vic hoch nh, thc thi
v kim sot cc phng tin truyn thng, c thit k nhm thu ht, duy tr v
pht trin khch hng.
Xc tin TMT bao gm cc thng ip c gi qua Internet v cc ng dng
CNTT khc n vi khch hng.

cngcthanhtontrongthngmi
int
cccngcxctinbnhng
cccngcxctincbn
cccngccachnhschthng
mi

- c im ring:
+ Tc truyn ti thng ip nhanh v hiu qu hn.
+ Hiu qu tng tc cao IMC l tin trnh chc nng cho.
+ Mi lin lc m khch hng c vi DN hoc i din ca DN u gip ch cho
vic to nn hnh nh nhn hiu ca DN.
+ D l lin lc qua hnh thc no: qua nhn vin, website, qung co trn tp ch,
catalogue, chui ca hng phn phi hoc qua sp cng gip cho khch hng nh
hnh c hnh nh ca DN .

trnhbycccngccachnh
schthngmi
cccngctrongchnhsch
thngmiquct
cchlmnhenhtrongphotoshop
cs5
howtoreadwindows8productkey

- Cc cng c xc tin Marketing thng mi in t:

+ Qung co trc tuyn
+ Xc tin bn in t
+ Quan h cng chng in t (MPR)
+ MKT in t trc tip

frombios
howtofindyourwindows8product
keyfrombios
howtofindwindows8productkey
frombios

- Mc tiu hot ng xc tin Marketing thng mi in t:

+ y mnh vic tiu th sn phm.
+ Truyn t thng tin v doanh nghip v sn phm n khch hng.
+ Tng kh nng cnh tranh cho doanh nghip.

xemboituvi
xemtuongsoboituvi
tieuluanvethuctranggiaoduchien

2. Cc cng c trong xc tin Marketing thng mi in t:

nay

2.1 Qung co trc tuyn:

ktonchiphsnxutvtnhgi

- Khi nim: Qung co l hot ng truyn thng thng tin phi c nhn thng qua
cc phng tin truyn thng i chng khc nhau, thng mang tnh thuyt phc
v sn phm hoc v quan im v l hot ng phi tr tin
Bn cht ca qung co trc tuyn (QCTT) cng tng t nh qung co truyn
thng nhng n c thc hin trn nn tng Internet nh: qua website, e-mail
Qung co l hot ng phi tr tin nn vic DN a ra cc banner ti website ca
mnh khng c coi l QCTT.

thnhsnphm
giibitptrcnghimmailan
hng11
ttngkhoandungvnghahin
thican

Nhm 02

Cc m hnh qung co trc tuyn:

2.1.1 Qung co qua th in t:
http://123doc.org/document/83133caccongcuxuctienmarketingthuongmaidientu.htm

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CccngcxctinMarketingthngmiint

2.1.1 Qung co qua th in t:

- Khi nim:
+ Ni dung qung co ngn, thng l text-link, c gn lng vo ni dung th
ca ngi nhn.
+ Nh qung co phi mua khng gian th in t c ti tr bi nh cung cp
dch v nh yahoo, gmail, hotmail
Tiliu

Tmkim...

TIXUNG

14

ngk

- u im:
+ Chi ph thp.
+ Qung co c ng o ngi s dng bit n do lng ngi s dng email
giao dch hin nay l rt ln.
- Nhc im: khi s dng qung co email: CnNpnh r a ch email qung co
l ca nhng ngi s dng gn nht vi th trng
tin mc tiu, cc qung co phi
c xy dng thit k mt cch khoa hc v thu ht s ch ca ngi s dng,
nhng khng c mang li cm gic kh chu cho h.
Vd: khi khch hng s dng dch v email ca googlem, mi ln vo xem th u
Gi
c mc qung co ngay bn cnh.
hng

xem

RFD

Qung co qua
email

3
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3 / 24trang

TOP

Thmvogitiliu

TiXung

14

(24trang)

Lchstixung

Xemthm...
angnngcp

THNGTINTILIU
Ngyng:09/11/2012,15:57
Cc cng c xc tin Marketing thng mi in t Nhm 02Ni dung chnh1. L thuyt chung xc tin Marketing thng mi in t: Khi
nim: c im ring: Cc cng c xc tin Marketing thng mi in t: Mc tiu hot ng xc tin Marketing thng mi in t:2
CccngctrongxctinMarketingthngmiint:2.1Qungcotrctuyn:2.1.1Qungcoquathin t: 2.1.2 Qung co khng

dy:2.1.3Bannerqungco:a.Qungcotngtc:b.Qungcotitr:c.Qungcophvtr(SlottingfeesQungcothngquatiuh
Xemthm
Xemthm:CccngcxctinMarketingthngmiint,CccngcxctinMarketingthngmiint,Cccngcxctin
Marketingthngmiint

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CccngcxctinMarketingthngmiint

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