Radio Trails Analysis

Trail for
(station/channel)

ITV 1

Target audience

Young people who use social media, and how this affects their education.

Tone of voice?

Formal, as if addressing a serious issue. Suggests the documentary is

serious.

Sound effects?
(SFX)

Limited use of sound effects, mainly voices and music.

Wildtrack/ambient
sound?

Technological music, relatively serious and creates a worrying atmosphere.

Use of music?

Music cuts out for the voiceover to conclude the trailer, makes the words
more memorable.

How many tracks?

8 tracks, switching between vox pops, interviews and the voiceover.

Sound levels?

The sound levels do vary slightly, but only when switching between vox
pops and the voiceover. This is due to the positioning of vox pops compared
to staged clips.

Length?

32 seconds

Other notes/common
elements/convention
s

Sounds conversational, flows very well. Has more than one voice included,
meaning that it isnt boring to listen to.