Comm 309 – Text: A First Look at Communication Theory,

8th Edition

Chapter 2 Reading Questions and Review

1. Griffin uses a Peyton Manning MasterCard commercial to illustrate the

difference between the objective and interpretive approaches to
analyze how the commercial works or doesn’t work. After reading about
the two approaches, which one seems the most logical and comfortable
to you? Why?

2. What theory is used by the “objective” Glenn and what theory is used
by the “interpreter” Marty? What are the similarities/differences
between the theories?

3. What is the major difference between how data is collected and

analyzed between quantitative and qualitative research?

4. What is epistemology? How does the concept of epistemology explain

the differences between objective scientists and interpretive scholars?

5. Using Figure 2-2 on page 25, if you were to use the theory of group and
public communication called “Critical Theory of Communication,” which
of the four research methods discussed in the chapter would you
choose to use to “fit” with the theory?

6. Using Figure 2-2 on page 25, if you were to use the interpersonal theory
called “Elaboration Likelihood Model,” which of the four research
methods discussed in the chapter would you choose to use to “fit” the
theory?