Consumer behavior is a study of how

individuals make decisions to spend their

available resources(Time, Money and Effort)

Consumer Buying behavior Include

1. Cultural
1. Socail

Factor

Factor

2. Personal

Factor

3. Psychological

Factor

Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Consumption
Postpurchase behaviour

Product Choice
Brand Choice
Dealer Choice
Purchase Timing
Purchase Amount

1.

Culture

2.

Sub - culture

3.

Social Class

1.

Reference Groups

2.

Family

3.

Roles and Status

1.

Family Life Cycle

2.

Occupation and Economic circumstances

3.
4.

Lifestyle
Personality and self - concept

1.

Motivation

2.

Perception

3.

Learning

4.

Beliefs and Attitudes

1.

Problem Recognition

2.

Information Search

3.

Evaluation Alternatives

4.

Purchase Decision

1.

Satisfaction

2.

Action

3.

Use and Disposal