Business Plan

Components of Business Plan:

 Executive Summary
 Company description- Mission/History/Legal
establishment/Start-up plans) of the Company:
 Market Analysis for Customer Information-
External(Opportunities & Threats)
Internal(Strengths & Weaknesses)
 Goal Setting or Objectives
SMART objectives
 Strategic formulation
Whether company wants to achieve Overall leadership or
have a differentiation or focus on a niche market.
 Financial Analysis – Includes the Profit & Loss, Cash flow,
Balance sheet, Break-even analysis, assumptions and other
business ratios etc.
 Program Formulation – Management team members who
will be held responsible
 Implementation—Members who will be achieving the task
with specific deadline dates.
 Feedback & Control
 Marketing Plan
Components of Marketing Plan:
 Executive Summary
 Marketing Objective of the product
 Market Opportunity & Threats
 Situation Analysis-
Company –Strengths & Weakness
Customers –
Number/Type/Segmentation/Database/Concentration etc.
Competitor analysis
Climatic Analysis –(Environment)
 Market Stategy
 Target Market details
 Product Positioning
 Marketing Mix (4 Ps of Marketing)
 Review & Control
 Marketing team members responsibility
 Contingency Plan