BACKGROUND

sweet food eaten after

the main part of a meal

34% of consumers say they

are more likely to order a dessert if

a mini-portioned option are
available

Dessert
63% of consumers eat dessert at
least once a week

The Sofi Awards: 5 first-to-know

food trends

An aspect that could be hot

tomorrow

MOLECULAR GASTRONOMY
Chemistry and physics behind the preparation of any
dish (This, 2006)

There is many student and tourist

Total population: 2,470,802

(actually around 3 million)
Working population (>15 yo):
1,096,799

BANDUNG
There are only 17 molecular
gastronomy-based restaurants

VISION

Be a progressive molecular
gastronomy-based dessert cafe

Get payback in a year

Get progressive profit

OBJECTIVES
Open branch cafes in other city
Be the leader in molecular gastronomybased dessert innovation

Kons
ep
Caf dengan perabot
ruangan dan perabot
makan yang
menggambarkan suasana
layaknya di laboratorium

Stakeholder

Partner
Media
Suplier
Other
Company

Konsum
en

Invest
or

Gender:
Pria & Wanita

Segmenting
Targetting

Lokasi: Bandung

Usia: 15 40 tahun
Cocok bagi semua kalangan

Budget:
Rp. 50.000,00 Rp.
300.000,00
per hari

Positioning

Sebagai restaurant tempat

gaul dan santai dengan tema
laboratorium futuristik yang
berlum pernah ada di
Bandung. Cocok bagi semua
kalangan muda

Penyedia aneka makanan

dan minuman yang unik
berkualitas
tinggi dengan harga yang
terjangkau dan cocok untuk
segala suasana

Rencana Pemasaran

Target
Konsume
n

Media
Pemasa
ran

Media
Sosial
Online

Media
Cetak
Grand
Launchi
ng

Sales Policy
Penjualan dilakukan di caf FoodLab melalui pemesanan
di tempat sesuai menu yang tersedia dan akan dilayani
oleh karyawan yang ada

Biaya Investasi
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Barang
ASET
Kontrak tempat
Furnitur
Komputer kasir
Genset
Set alat makan & minum
Kulkas
Freezer
Blender
Alat masak
Kompor
Mixer
Alat pembuat mie
Dispenser
PROMOSI
Grand Launching
Brosur
X-Banner
Total

Biaya (Rp)
30.000.000/tahun
16.000.000
6.500.000
2.500.000
2.500.000
2.000.000
1.500.000
1.200.000
750.000
200.000
140.000
120.000
100.000
2.000.000
200.000
100.000
65.810.000

Cash Flow
Tahun ke-

Tahun

2015

2016

2017

2018

2019

2020

Saldo awal (Rp)

120.000.000

294.412.424

468.824.848

643.237.272

817.649.696

992.062.120

Pemasukan (Rp)

373.750.000

448.500.000

538.200.000

645.840.000

775.008.000

930.009.600

13.000

15.600

18.720

22.464

26.957

32.348

325.000.000

390.000.000

468.000.000

561.600.000

67.3920.000

808.704.000

48.750.000

58.500.000

70.200.000

84.240.000

10.1088000

121.305.600

199.337.576

178.980.334

217.248.367

235.463.204

287.659.524

304.275.476

Aset (Rp)

63.510.000

30.000.000

30.000.000

30.000.000

30.000.000

30.000.000

Bahan habis (Rp)

26.000.000

28.600.000

31.460.000

34.606.000

38.066.600

41.873.260

2.300.000

300.000

300.000

300.000

300.000

300.000

102.000.000

114.000.000

148.800.000

163.200.000

211.200.000

223.200.000

Operating cash flow (Rp)

5.527.576
174.412.424

6.080.334
269.519.666

6.688.367
320.951.633

7.357.204
410.376.796

8.092.924
487.348.476

8.902.216
625.734.124

Net cash flow (Rp)

294.412.424

563.932.090

789.776.481 1.053.614.068 1.304.998.172 1.617.796.244

Jumlah produk terjual (porsi)

Nilai produk terjual
Bunga simpanan (15%)
Pengeluaran (Rp)

Promosi (Rp)
Gaji pegawai (Rp)
Biaya operasional (Rp)

Analisis Breakeven

P= Rp 111.704.075

Q= 4468

Waktu yang dibutuhkan untuk mencapai BEP (Breakeven point) adalah selama 4 bulan

Analisis Payback Period

Tahun ke-

Nilai faktor
Cash inflow
Cash
Net cashflow
sekarang
(Rp)
outflow (Rp)
(Rp)
pada df =
15%

Present
value dari
net cash
flow (Rp)

Akumulasi
present value
dari net cash
flow (Rp)

373.750.000 199.337.576

174.412.424

0,87

151.738.809

151.738.809

448.500.000 178.980.334

269.519.666

0,756

203.756.868

355.495.677

538.200.000 217.248.367

320.951.633

0,658

211.186.175

566.681.851

645.840.000 235.463.204

410.376.796

0,572

234.735.528

801.417.379

775.008.000 287.659.524

487.348.476

0,497

242.212.193

1.043.629.571

930.009.600 304.275.476

625.734.124

0,432

270.317.141
1.313.946.71
3

1.313.946.713

NET PRESENT VALUE

Nilai NPV positif menunjukkan bahwa bisnis ini layak dijalankan.

Payback period akan tercapai pada tahun pertama yaitu dalam waktu 0.43
tahun atau sekitar 5 bulan

Hambatan

Masalah Potensial
Harga bahan baku naik
Biaya operasional naik
Pandangan masyarakat
awam mengenai proses
pembuatan produk

Risiko
kritis

Operasional
terganggu

Penggencaran Promosi
Penggencaran Publikasi

Alternat
if

Penentuan supplier yang lebih murah

Pengaturan, perencanaan, dan
penjagaan asset
Penyebaran informasi ke masyarakat
dengan metode yang menarik

Milestones
Kegiatan

Waktu

Biaya

Penanggung Jawab

Pembentukan rencana
bisnis

15 November 2015

Rp. 0

CEO

Pembelian aset

17 November 2015

Rp. 63,510,000

Keuangan

Pengujian resep

20 November 2015

Rp. 200,000

Riset

Employee recruitment

22 November 2015

Rp. 8.500.000

SDM

Produksi awal

9 November 2015

Rp. 1,500,000

Operasional

Grand launching

10 Desember 2015

Rp. 500,000

Marketing

Evaluasi

13 Desember 2015

Rp. 0

CEO

Keberlanjutan bisnis

2 Januari 2015Total

Manajemen
Rp. 74,210,000

Special Menu
IDR 33,000

IDR 27,000

White Chocolate
Spaghetti

Molecular
Egg

Coco-Almond
Fondant

IDR 26,000

Frozen Chocolate
Wind

IDR 40,000

IDR 40,000

IDR 29,000

Spherical
Tzatziki

Strawberry
Verrrine

Special Menu
IDR 25,000

IDR 45,000

Lychee Sheet

Yogurt
Ravioles

IDR 34,000

Crunchy Bloody
Mary

IDR 27,000

Vanilla Ice Cream and Mint

Caviar

BASE

JELLY/PUDDING
Seasonal Specials
Blueberry, Frozen Yogurt, Key Lime, Peach,
Pumpkin, Maple, Gingerbread, Peppermint

IDR 24,000

Exotic Fruits
Kumquat, Persimmon, Durian, Quince, Blood
Orange, Guava, Jackfruit, Star Fruit, Yuzu

IDR 22,000

Common Flavor
Strawberry, Carrot, Mango, Milk, Chocolate, Dragon
Fruit, Melon, Matcha, Banana, Orange, Vanilla

IDR 21,000

Selectable Menu

BASE

SPAGHETTI

Selectable Menu

Seasonal Specials
Blueberry, Frozen Yogurt, Key Lime, Peach,
Pumpkin, Maple, Gingerbread, Peppermint

IDR 23,000

Exotic Fruits
Kumquat, Persimmon, Durian, Quince, Blood
Orange, Guava, Jackfruit, Star Fruit, Yuzu

IDR 21,000

Common Flavor
Strawberry, Carrot, Mango, Milk, Chocolate, Dragon
Fruit, Melon, Matcha, Banana, Orange, Vanilla

IDR 19,000

BASE

ICE CREAM
Seasonal Specials
Blueberry, Frozen Yogurt, Key Lime, Peach,
Pumpkin, Maple, Gingerbread, Peppermint

IDR 18,000

Exotic Fruits
Kumquat, Persimmon, Durian, Quince, Blood
Orange, Guava, Jackfruit, Star Fruit, Yuzu

IDR 17,000

Common Flavor
Vanilla, Carrot, Strawberry, Mango, Milk, Chocolate,
Dragon Fruit, Melon, Matcha, Banana, Orange

IDR 15,000

Selectable Menu

BASE

SPHERE

Selectable Menu

Seasonal Specials
Blueberry, Frozen Yogurt, Key Lime, Peach,
Pumpkin, Maple, Gingerbread, Peppermint

IDR 14,000

Exotic Fruits
Kumquat, Persimmon, Durian, Quince, Blood
Orange, Guava, Jackfruit, Star Fruit, Yuzu

IDR 13,000

Common Flavor
Strawberry, Carrot, Mango, Milk, Chocolate,
Dragon Fruit, Melon, Matcha, Banana, Orange

IDR 10,000

Selectable
Menu

TOPPING

FOAM
Seasonal Specials
Blueberry, Frozen Yogurt, Key Lime, Peach,
Pumpkin, Maple, Gingerbread, Peppermint

IDR 8,000

Exotic Fruits
Kumquat, Persimmon, Durian, Quince, Blood
Orange, Guava, Jackfruit, Star Fruit, Yuzu

IDR 7,000

Common Flavor
Strawberry, Carrot, Mango, Milk, Chocolate, Dragon
Fruit, Melon, Matcha, Banana, Orange, Vanilla

IDR 5,000

Selectable
Menu

TOPPING

CANDIED FRUIT
Cherry
Longan Fruit
Strawberry
Raspberry
Grape IDR 7,500

Selectable
Menu

TOPPING

CAVIAR
Seasonal Specials
Blueberry, Frozen Yogurt, Key Lime, Peach,
Pumpkin, Maple, Gingerbread, Peppermint

IDR 8,000

Exotic Fruits
Kumquat, Persimmon, Durian, Quince, Blood
Orange, Guava, Jackfruit, Star Fruit, Yuzu

IDR 7,000

Common Flavor
Strawberry, Carrot, Mango, Milk, Chocolate, Dragon
Fruit, Melon, Matcha, Banana, Orange, Vanilla

IDR 5,000

Beverages

IDR 18,000
26,000

Beverages

IDR 18,000
26,000