ASSIGNMENT # 04

PERSUASIVE LETTER
TO
TECHNO MASTER
BUSINESS COMMUNICATION
(COURSE CODE # BCM 512)

Prepared By: Faryal Mughal

Registration #: 22832
Instructor: Dr. Ihsan Qadir
Date of submission: 7th February 2016

ABC- Super Tech

Street #6, Khayaban-e-Ittehad
sales_manager@abc-supertech.com
7th February, 2016
Mr. Tariq Ahmed, Regional Sales Manager
Techno Master Limited
6th Floor, Blessings Tower
Shahrah-e-Faisal
Karachi

Mr.Tariq Ahmed:
With this dealing your company will earn a profit upto 30%.
ATTENTION: We are proud to have although a very short term but loyal business
relationship with your company Techno Master for the last couple of months.
Your company provided us with the latest technology on a relatively low market
price in our last dealing.

INTEREST: Every year there is seen a drastic increase in the usage of Notebooks
(Laptops) by a percent of 80%. With the fast growing advancements in the
computer technology it has become a challenge for us to compete in this highly
competitive business environment. Therefore, we are now planning to replace the

100 existing HP laptops of Finance Department with MACBook Pro 15-inch

laptop. Since it is providing us with the major features such as:
a. 15.4 inch (diagonal) LED- backlit Retina display.
b. 2.8GHz quad-core Intel core i7 Processor Turbo boost up to 4.0GHz.
c. 16GB memory.
d. Upto 1TB(Tera byte) flash storage.
DESIRE: Since we want to upgrade each departments computer. We initially want
purchase 100 MACBook Pro 15-inch laptops on easy credit terms of 0 markup
interest for first quarter of the installment and 2.5% markup on the rest 3 quarters.

ACTION: The above mentioned dealing is the best deal considering your
companys high profile and profit ration. We are looking forward for your positive
response.

Thanking You,

Sincerely,

Faryal Mughal
Faryal Mughal
Director, Purchase Department