Executions

Portfolio

by Helena Esnerova
ADVT 433
NOOKA
NOOKA nooka product catalog spreads
nooka online/mobile campaign
nooka outdoor/ambient campaign
2
4
11

NOOKA is a New York fashion design company founded by artist/designer Matthew Wald-
man. Most prominently known for its line of timepieces, NOOKA is expanding their range,
creating a MindstyleTM brand with the addition of innovative accessories, as well as a
fragrance. Nooka products are sold in over 30 countries around the world in exclusive
clothing and design object boutiques. Originally releasing two models in 2004, the brand
has grown to include six distinct displays available in over 85 individual models, varying in
different colors and materials. See nooka.com for more details.
NOOKA PRODUCT CATALOG SPREADS

Rather than just style the appearance of

an object, Nooka’s reconceptualization
of everyday objects is based on analytic
and artistic underpinnings that incorpo-
rate trends in fashion and science. The
approach is beyond any material product
– it is a concept, a method, a mindsty-
leTM.

Beyond international style, the search

for a universal language is the common
theme that all nooka products are con-
ceptually based, whether a timepiece,
fashion, or something unexpected.

2

zem zoo nt
NOOKA
$ 325
The Nooka zem brings a
kidrobot zub zenh
new shape and aesthetic
to their timepieces with a
gem-cut case and gem-cut
mineral crystal lens, adding
a completely new look to
the line.
$ 175
The Nooka Zub ZenH
reads horizontally. Time is
zenh st bk
expressed from top to bot-
tom: HOURS 1-6 HOURS
7-12 MINUTES 1-59 and
SECONDS are shown in
the bottom row. Features
chronograph and alarm.
Water resistant to 3ATM.
$ 195
The String Theory Black
model consist of a light-
weight aluminum case and
soft, polyurethane band.
nooka nooka bk
zem zot mr v
$ 190 $ 25
The line consist of Nooka’s NookaNooka represents the
zub zenv pu 38
four most popular faces: Nooka brand and concept
Zot, ZenV, ZenH, and Zoo. of design and the world.
Each of the faces comes in NookaNooka’s phsiology
both night and silver, and is transient, eternal in his
features a weighted case- world and ephemeral, yet
back. The bands come in immortal in ours - beyond
black leather, and black or imagination yet real enough
silver high-gauge stainless to feel.
steel bracelet.
$ 150
Soft and sexy – bright and
bold. Express your mood
zaz mr m
with the Nooka Zub 38, a
truly unisex design. Time is
expressed from left to right:
HOURS 1-6, HOURS 7-12,
MINUTES 1-59, SECONDS
are shown in a small win-
dow on the right above the
day. Features chronograph
and alarm. 38 x 38 x 8mm $ 395
/ 38mm wide band. Water
resistant to 3ATM. Utilizing the popular ZenV
face, the wearer’s skin is
fully visible beneath the
four vertical bars, giving the
illusion that time is being
displayed directly onto the
individual’s wrist
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www.missionpossible.com/intro

Thank you for coming.

You are here because we value your traits and abilities. We
need you to join us. This information is highly confidential.
Our agent Y represents the elite in the world. Right now we
do not have anyone better than him. We got some informa-
tion questioning his credibility. Before we give him task of
crucial importance we need to find out, if we can trust him.
That will be your task. He will not suspect civilian to follow
him. There are others as you, who will get similar or very
different tasks according to their specific abilities and traits.
All together we are able to create something stronger than
one agent. But we need the power of many, we need YOU:
You will be contacted in few days with a first task. All the
information you will need is in the folder you see in front of
you, where you will have chance to upload the solved tasks.
Your new identity from now is a number. Do not share this
information with anyone. We do not know, what is the other
party planning.

Download application and follow the instructions:

app. for facebook
app for mobilephone
 New message for 43088

You have been selected to become new agent n.

43088.

All your tasks are design especially for you according

to your abilities and traits. You can find them in your
file placed on your profile.

It is important that you do not share this information

with anyone else.

You can expect another message soon.

Facebook version - sample of the message 5

Facebook version - icon of application 6
 File n. 43088

Task n. 1

Go to 600N 15th street and find

the evidence documenting the
presence of agent Y.

Enter below what you found

(6 digits).

Do not share this information with

anyone.

Facebook version - personal file 7

 1 4

Task n. 1

Go to 600N 15th street and find

the evidence documenting the
presence of agent Y.

Enter 6 digit code on the

webpage www.missionpossible/
personalfolder43088
2 Do not share this information
with anyone.
You have a new message.

3
You have been selected to become new agent n.
43088.
Downloaded application from Web Page contains intro-
All your tasks are design especially for you according
to your abilities and traits. You can find them in your
ductory video and first message explaining more about
file placed on your profile. new agent. The other instruction are received via common
It is important that you do not share this information texts. All the tasks are tracked in the mobile phone via the
with anyone else.
application. The results of the task can be sent as a text
You can expect another message soon.
or uploaded on the Web Page in the personal folder of
each agent.

Mobilephone version 8
 www.missionpossible.com/personalfolder

Web Page for mobilephone version 9

 www.missionpossible.com/personalfolder43088

Task n. 1

Go to 600N 15th street and find the evidence

documenting the presence of agent Y.

Enter below what you found

(6 digits).

Do not share this information with anyone.

Web Page for mobilephone version 10

NOOKA OUTDOOR/AMBIENT CAMPAIGN

Nooka outdoor campaign tries to reach two main groups, the first
one is formed by nooka´s potential and current customers, the
second one are those involved with the game Mission Possible. All
the outdoor campaigns feature objects connected with the agent
or agent himself, who is imaginarily followed during the game.
In the nooka outdoor media, there are hidden secret messages,
codes and riddles to solve. Unaware passer-by will not notice them,
though. 11
Nooka Outdoor/Ambient campaign 12
RULES OF RED
RUBBER BALL
 work out
The secret of success is to be Day by day,
It can take just one second ready for anything. week after week
to have a good idea. follow the rule n. 3...

your creative
and jump even
higher than ever
It can take one
before...
moment for a

muscle
pitfall to occure

one of the rules from

the book The Rules
of the Red Rubber
Ball by Kevin Carroll.

But you do not need more than a

moment to get again on your
path.
Never stop when you
achieve something. Use your creativity, Drawing wisdom from
when the things get the playgrounds of his
you down. youth, Carroll shares
with readers how to
achieve maximum
And only few to develop any human potential
idea to a plan, which can through the power of
change your life. passion and creativity.

the Rules of Red Rubber Ball

the Rules of Red Rubber Ball
to find out about
PULL

14
million
trees
for NYC
 million trees for NYC
MILLION TREES NYC REBRANDING

million
trees

for NYC million

trees
million
trees

for NYC
for NYC

logo for dark backgrounds

logo for white backgrounds

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 million
trees
IDENTITY PACKAGE

million
trees

for NYC

for NYC

millieoen
tr s

for NYC

million
trees

for NYC

17
IDENTITY PACKAGE - ECO EDITION

million
trees
million
trees

for NYC

for NYC
lion
mtilrees

YC
N
for

18
 million million
trees
trees
million
trees
for NYC

million
trees

for NYC for NYC

million
for NYC
trees
million
trees

for NYC
for NYC

19
MILLION TREES STUNT / INTERACTIVITY

million millieoens

trees for NYC

tr
million
trees

for NYC
for NYC

20
VIDEO ABOUT STUNT / INTERACTIVITY

http://www.youtube.com/watch?v=ypWbReWcNbY

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04/13/2010