Name:

Mir Sumsul Bari

Sumaya Israt Jui
MD. Imrn Hasan
MD. Nazmul Sakib

ID No:
1110863030
1120713030
1310848030
1321393030

History Of Burger King

Introduced by Keith J. Kramer and his wife's

uncle Matthew

1st shop at Jacksonville, florida as Insta-Burger

King.

1954 take over of James McLamore and David

Edgertons Franchisee in Miami.

1st to Offer the option of dining in the

restaurant or drive thru

By 1967 it had 250 branches all around USA

Sixty-five international countries and U.S.

territories have Burger King

Manu

Fast Food Services

Hamburgers
French fries
Soft drinks
Whopper Sandwich
Milkshakes
Fire Grilled Burgers
Chicken
Salads
Breakfast

Have it your way

CHALLENGES FOR BURGER KING

Critical relation and less control with franchisee

Less outlet compared to McDonald's

Health Conscious Community.

Burger King Mind map Chllenges

Location

Unhealthy
Product
design

FORCES OF
COMPETITION

Threat of entry
High

cost of entry
Highly established competitors

Threat

of substitutes

Growing

amount of limited service

restaurant companies
Ex: Dominos, Subway, Dairy Queen, Taco
Bell, KFC

Industry

Rivalry

Copycat

industry
Large amount of competition, domestic and
global

COMPETITIVE ADVANTAGE:
BRAND NAMES

Burger King
Its

all in the name

Established
Loyal

since 1954

following of patrons

-Known for quality

-One of best known brands in fast-food
-50th anniversary

COMPETITIVE ADVANTAGE:
HIGHEST FRANCHISE RATE
90% of BK locations are franchised
Leads the Industry
Pros:

Low

capital
expenditure
Allows for high cash
flow/ reinvestment
Quicker expansion
into new markets

Cons:

Limited

control
Inability to influence
changes in ownership
Only 75% of revenue

Financial Situation
Mar 2009

Mar 2010

Mar 2011

Revenues

$2537.4m

$2502.2m

$2335.7m

Net Income

$200.1m

$186.8m

$107m

Assets

$2707.1m

$2747.2m

$5583.5m

Liabilities

$1732.3m

$1618.8m

$4134.3m

Shareholder's Equity

$974.8m

$1128.4m

$1449.2m

BKS RECENT
PERFORMANCE

Average restaurant sales increased 6%

Closed

184 restaurants since

Recently entered financially attractive

Japanese and Indonesian markets
Strength of foreign currency affects foreign
profits
If

dollar appreciates, revenues decrease

BUSINESS MODEL

Burger King
Scalable and cost-efficient quick service
hamburger restaurant model that offers
customers fast food at modest prices.

SOLUTION

Coming up with new outlet In Asia & different

region.

Healthy food menu

Reposition of the brand

Good attachment with kids