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89

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.
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91

. rtg.html
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google.com/webmasters/

robots validator
. robots.txt !
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XML Sitemap
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95

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Link Popularity within the Site's Internal Link Structure
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Topical Relationship of Linking Page
:
.

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Server is Often Inaccessible to Bots

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><url
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117

></urlset

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.
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. .
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. .
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:
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.
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.
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. .
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.
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119

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.
. 50 .
90 .
.

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5 .

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. 40 60
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5 .
iran .
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) Bounce Rate .(
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. 60

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. 5
4 .

121

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.
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.
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.
.

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:Deep Log Analyzer .

:Urchin . .

:Webalize .

:Awstats .

:ClickTracks . .

:WebLog Expert . .

PersianStat.com
Webgozar.com

123

HTTP status codes

. 200
.

:200 .

:206 . .

:301 . .
.

:302 . .
.

:304 .
.

:403 .

:404 .

:500 .

:503 . .

2 3
4
5
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.
.
" "
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125

301, 302 Redirects

. 301 .302
. 302
301 .
301
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:
redirect 301 /contact.php /contacts/index.php

HTTP status codes .

.
.
. .
.
.

127

12

.
. " " .

. .
.
. seo glossary .
:
seobook.com/glossary/

seoglossary.com

:define .
:
define:keyword density
200
.
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301
.
. htaccess .
.
.
302
.
. .

404
. .
Above the fold
.
.
Absolute Link
. http://www.example.com/folder/file.html
Age
. .
.
Agent name delivery
. .
.
. .
AJAX
.
.
Algorithm
.
Alt attribute
.:
><img src="http:// domain.com/img/iranmap.gif" alt="Map of Iran" /

Analytics
.
Anchor text, text link

129

. .

><a href="http://www.example.com/">Anchor Text</a

Authority
. .
.
Authority site
.
.
Backlink
. . 7
7 .
Baitandswitch
.
" "
.
Below the fold
.
Black Hat SEO
.
.
Blog
. .
.
.
.
. .
.

Boolean Search
.AND, OR
AND.
Bounce rate
. .
:

5 .
Breadcrumb navigation

.
.
Home > Iran > History of Iran
Bride page
.Doorway page
Broken link, dead link, dangling link
. .
Cache
. .
.
Call to action
. .
Canonical issues
.
.

131

. Noindex 301
.
Captcha
. .
.
Classification
.
Clickthough, clickthru
.
. .
Clickthough popularity, clickthru popularity, click tracking

. .
Cloaking, obfuscation
. .

.
CMS
. .
. .
Comments
.
Comments Tag
... .
.
Content page, focus page, information page

 .
.
:

.
Conversion rate

.
.
. 100
%1.
Counter
.
CPA, cost per action
. .
CPC, cost per click
. .
CPM, cost per thousand ad impressions
.

133

Crawler
.
Crawl depth
. .
.
Crawl frequency
.
Cross linking
.
CSS, cascading style sheet
. ... .
CTR, clickthrough rate
.
.
Deep linking
.
Destination page
.
Directory
. .
Directory enhancement
.
Domain name
.Irpedia.com

Doorway page, gateway page

.
. Cloaking . "
" .
Dynamic URL
. ? cgi ,+ ,% ,= ,& ,.
Entry page, landing page
.
Fake copy listing
.
False drop
.
FFA, free for all
. . .
Filter words, common words, stop words
. a, and, or, for, is, but ...
Frame
... .
Fulltext index
...
Gibberish
.
.
... ".

135

Hallway page
doorway . doorway
hallway .
Heading, heading tag
h1 .h6
Hidden text
. .
. !
Hit
. 6 7 .
6 . .
.
Hot linking
. .
Hyperlink, link
. . .
Html, HyperText Markup Language
... ....
.
Hypertext link
. .
Image map
.
Inbound link
. . .

Index
.
Indexer
.
Invisible web
.
.
.
.
IP, Internet Protocol
. .
IP address
. 4 32 0 255 .
6 .
Javascript
.
Keyword
. .
Keyword density
.
Keyword frequency
.
Keyword proximity
) ( .
Keyword prominence

137

) ( .
.
Keyword stacking, staffing
.
Link farm
.
Link juice
.
.
Link popularity
.
Link rot, linkrot
. .
Meta search, Meta search engine
. .
.
Meta refresh
... .
Meta tag
... .
Mirror domain, mirror site
.
.
Natural linking
. .

Nofollow
. .
Offpage factor
.
Onpage factor
...
Optimization

.
Organic listing, natural listing, unpaid listing
.
. !
Outbound link
. . .
Page view
.
PageRank, PR
. PR0,, PR10
PR4+ . 4 .
Page popularity
.
Power combination
.
.
Precision

139

Query
. .
Query processor
.
.
Ranking, positioning
. .
Reciprocal link
. .
Redirect
. .
Referrer
. .
Relative link
. folder/1.html/
Relevancy
.
robots.txt
. .
ROI, Rreturn On Investment
.
.
Search engine

 .
.
SEM, search engine marketing, search marketing
.
Search engine positioning, placement, optimization, ranking
.
SEO, search engine optimization
.
.
)SERPs, search engine result page(s
.
Search result

Site audit, site review

. .
Site clinic

Site search
. .
Sitemap
.
. .
Social Media

141

.
. .
Spam, Spamdexing

Spider, crawler, robot
.
Splash page
.
Static content
.
Stats, statistics
.
Stemming
. snowing snow
.
Submission, submit
.
Tagging, tags
. :
.
Term frequency
.
Text link ads
. .

Title
... . . .
Time on site
.
Traffic
. .
Unique visitor
. .
. 100
. . 100
.
Update
.
URL, uniform resource locator
.
URL rewrite
.
Usability

.
User
.
Vertical portal, vertical search
.
.

143

Visit
. .
Visitor
.
Web copywriting
.
Web site
.
Weighting
. .
White Hat SEO

Wiki
.
.
WHOIS
...
Xenu Link Sleuth
.
.
XML, Extensible Markup Language
. .

13

.
. .

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. 35 61 23 17
) !( . .
. :
. . 50
1000 . 50 1000
. .
. .
. check your ranking .

.
.
.


.

145

.
. .
Google Analytics .
. Alexa Analytics
. ) (Server log
. .
.

.
/ .
:
Google Webmaster Tools
Bing Webmaster Tools

:
Link:yoursite.com

) (Goal
.
.
.

.

14

.
.
.
seomoz.org/seoexpertquiz
webconfs.com/seoquiz.php

:
searchenginewatch.com
sitepronews.com
seomoz.org
webmasterworld.com
seroundtable.com
searchengineland.com

:
ranks.nl
seochat.com
tools.seobook.com
seomoz.org/tools
webconfs.com

:
SearchStatus
https://addons.mozilla.org/firefox/addon/321

147

.
) (
:

The Art of SEO, 2012 Edition
SEO Made Simple, 2011 Edition

!
35
! .
. .
!