MANGECO

Final Project
Felisco, Tedd
Seballos, Nadine
Shi, Tony
Tirol, Cedie

Product: Bananas
Bananas are part of a nutritious diet.
There is a continuous increase in demand.
Local banana production cannot keep up from
demand.

Target Market: Beijing, China

There is a growing demand for bananas
One of the fastest growing economies
Big demand for bananas
fruits sees 3% volume growth in 2014, standing at almost 152
million tonnes

Population Ratio
At the end of 2014, Chinas population was 1.37 billion, Beijing's population
grew to 21.52 million by the end of 2014.

21,520,000
1,370,000,000

0.015708029

Demand Estimation
(Bananas in China, 000 tonnes)
Year

Rs
Volume
(China)

Rs
Volume
(Beijing
)

2010

8,989.4

141.205
7559

2011

9,277.0

145.723
385

2012

9,740.9

153.010
3397

2013

10,237.7

160.814
0885

Source: Euromonitor International from official statistics,

trade associations, trade press, company research, store
checks, trade interviews, trade sources

Formula & Solution

(Bananas in China, 000 tonnes)
Yea
r

Rs Volume
(China) x
Population Rate
(Beijing)

201
0
201
1
201
2
201
3

8,989.4 x
0.015708029

9,277.0 x
0.015708029

9,740.9 x
0.015708029

10,237.7 x

Rs
Volume
(Beijing)
141.205
7559
145.723
385
153.010
3397
160.814
0885

Demand Forecasting
Year

RS
Volume
(China)

RS
Volume
(Beijing
)

2015

11268.0
9681

176.999
5914

2016

11789.2
2987

185.185
5646

2017

12334.4
6457

193.750
1272

2018

12904.9

202.710

Yea
r

Rs
Volume
(China)

Rs Volume
(Beijing)

AGR

201
0

8,989.4
0

141.20575
59

0.03
1993
236

201
1

9,277.0
0

145.72338
5

0.05
0005
39

201
2

9,740.9
0

153.01033
97

0.05
1001
448

201
3

10,237.
70

160.81408
85

0.05
1994

Formula:
AGR = RSt - RS
t-1
AAGR = AGR / n-1

SOLUTION

to be continued
(wait lang)

Formula & Solution

CHINA
F (2015)

F (2016)

F (2017)

= RS(2014) ( 1 + AAGR ) F (2018)

= RS(2017) ( 1 + AAGR )

= 10,770.00 ( 1 + 0.046248543 )

= 12334.46457 ( 1 + 0.046248543 )

= 11268.09681

= 12904.91559

= RS(2015) ( 1 + AAGR ) F (2019)

= RS(2018) ( 1 + AAGR )

= 11268.09681 ( 1 + 0.046248543 )

= 12904.91559 ( 1 + 0.046248543 )

= 11789.22987

= 13501.74913

= RS(2016) ( 1 + AAGR )
= 11789.22987 ( 1 + 0.046248543 )
= 12334.46457

Formula & Solution

BEIJING
F (2015)

F (2016)

F (2017)

= RS(2014) ( 1 + AAGR ) F (2018)

= RS(2017) ( 1 + AAGR )

= 169.1754723 ( 1 + 0.046248543 )

= 193.7501272 ( 1 + 0.046248543 )

= 176.9995914

= 202.7107883

= RS(2015) ( 1 + AAGR ) F (2019)

= RS(2018) ( 1 + AAGR )

= 176.9995914 ( 1 + 0.046248543 )

= 202.7107883 ( 1 + 0.046248543 )

= 185.1855646

= 212.0858669

= RS(2016) ( 1 + AAGR )
= 185.1855646 ( 1 + 0.046248543 )
= 193.7501272

Sources
http://www.freshfruitportal.com/news/2014/08/29/decoding-chinas-banana-mania-in-2014/?
country=philippines
http://www.freshplaza.com/article/128962/Banana-consumption-spurs-imports-in-China
http://www.chinadaily.com.cn/china/2015-01/24/content_19394117.htm
http://www.portal.euromonitor.com/portal/analysis/tab