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Blake Wetzel Resume
Blake Wetzel Resume
Dallas, TX
May 2016
Paris, France
Fall 2014
Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in
Context, Principles in Public Relations, Social Innovation, Reporting I and II, Crisis Management
WORK EXPERIENCE
The Richards Group
Dallas, TX
Public Relations Intern
Spring 2016
Worked on multiple consumer, corporate and cause accounts including: Sub-Zero and Wolf and The Salvation
Army
Cultivated media relations through the creation of master media lists and pitching to top tier media outlets
Curated ideas and presentations for client driven announcements, campaigns and partnerships
Served as the primary intern for multiple lifestyle, health, beauty and technology clients
Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched
journalists, editors and producers
Conducted extensive research including media research, SEO analyses and media audits
Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts, engagement
and targeted demographic research on behalf of clients
Yogurtland
Orange County, CA
Marketing Intern
Summer
2014
Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and
posters with Adobe Illustrator and InDesign
Worked directly with Huntington Beach corporate store to increase promotional activities especially through
Huntington Beach State Junior Life Guard event
Generated social media content for various stores through Sprout Social
The Coca-Cola Company
Student Brand Ambassador
Informed the SMU community of various Coca-Cola products by hosting on-campus events
Encouraged the student body to participate in social media product competitions
Dallas, TX
Fall 2013
SKILLS
Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire
Ability to analyze research through means of focus groups, surveying, and result testing
through SPSS