Blake

Wetzel
bwetzel@smu.edu www.linkedin.com/in/blakewetzel1 blakekwetzel.wordpress.com
EDUCATION
Southern Methodist University, Meadows School of the Arts
Bachelor in Communication Studies
Minor: Journalism
Cumulative GPA: 3.7/4.0
IES Paris Business & International Affairs

Dallas, TX
May 2016
Paris, France
Fall 2014

Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in
Context, Principles in Public Relations, Social Innovation, Reporting I and II, Crisis Management

WORK EXPERIENCE
The Richards Group
Dallas, TX
Public Relations Intern
Spring 2016

Worked on multiple consumer, corporate and cause accounts including: Sub-Zero and Wolf and The Salvation
Army

Cultivated media relations through the creation of master media lists and pitching to top tier media outlets

Curated ideas and presentations for client driven announcements, campaigns and partnerships

Drafted and finalized coverage reports and newsletters on behalf of clients

Assisted in the preparation and creation of media drops and packages

Tyler Barnett Public Relations
Los Angeles, CA
Public Relations Intern
Summer 2015

Served as the primary intern for multiple lifestyle, health, beauty and technology clients

Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched
journalists, editors and producers

Conducted extensive research including media research, SEO analyses and media audits

Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts, engagement
and targeted demographic research on behalf of clients
Yogurtland
Orange County, CA
Marketing Intern
Summer 2014
Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and
posters with Adobe Illustrator and InDesign
Worked directly with Huntington Beach corporate store to increase promotional activities especially through
Huntington Beach State Junior Life Guard event

Assisted in the preparation and execution of Yogurtlands 300th store opening

Generated social media content for various stores through Sprout Social
The Coca-Cola Company
Student Brand Ambassador
Informed the SMU community of various Coca-Cola products by hosting on-campus events
Encouraged the student body to participate in social media product competitions

Dallas, TX
Fall 2013

LEADERSHIP & ACTIVITIES

Hunt Scholar
2012-Present
A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership roles
and experience
SMU Student Foundation
2012-Present
Marketing Coordinator for Southern Methodist University Centennial Homecoming and a member of the student
organization that oversees all campus-wide events such as Family Weekend and Tate Lectures

SKILLS

Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire

Ability to analyze research through means of focus groups, surveying, and result testing
through SPSS
Experience with Adobe Illustrator and InDesign