Orchid Ecotel: Leveraging Green

Hoteling as Core competency

Case Analysis
Submitted By:
Group M
Ashutosh Belulkar
Anurag Mathur
Daksh Bhagat
Kumar Gaurav
Paras Agarwal
Preksha Bagaria
Subrat Singh

What are the key

drivers of
sustainability for
building core
competency in
the form of The
Orchid if it is
regarded as the
core product?

Environmentally
friendly
activities are to be taken up
right from the construction
stage
One of the key drivers of
sustainability is to integrate
physical
infrastructure
and
human resources (The concept
of Green Team in the Hotel
Orchid)
Certification as an ecotel will
increase the acceptance of the

What are the key

drivers of
sustainability for
building core
competency in
the form of The
Orchid if it is
regarded as the
core product?

Redefining
luxury
in
an
environmental context
Along with the strategically
important drivers mentioned
above, one needs to adopt
other
environmentally
sustainable
solutions
w.r.t.
energy, water, maintenance of
equipment, packaging material,
energy, raw food material, fuel
consumption, etc.

Thank You!