Campaign Team: Mrs. Buckinghampr.sfp oq 1002N, fo ebb oy) uyBeautalistic Poster ‘The product will be contained in beautifully new-age shaped containers. The containers will be coloured ina soft purple and site. Its not as “girlie” as pink, but a softer more mature colour that women will be happy to display on their own make-up counters. The poster will simply display the product with a black background and bright lighting on the containers to make them stand out and shine. Demi Moore will be featured in the left hand corner with a testimonial. Campaign theme: Youth in a bottle-tt will make you look sexy and young. You will never have to fear ageing again. ‘Target Market: * Women over the age of 40 # Rich women: Cream costs $150.00 per jar * Women who are still dating or married to younger men. + Women who are worried that their significant other might leave them for a younger woman. Itis for women who are beginning to fear the signs of ageing, women who want to still be attractive to younger men, women who still want to feel powerful and valued. Hooks: 1, Fear: One tactic that we will use is fear of ageing "You are getting older andit is showing” “You will not be valued in today’s society if you do not look good” “You could lose your job, boyfriend, or husband” “Other women will not admire and respect you" Testimonials: Demi Moore Our company will use Demi Moore as our spokesperson because she is world known and is married to a much younger man, Ashton Kutcher. We will have her endorse our product because she looks younger than the average woman her age and woman will admire her for capturing a man 15 years her junior.3. Fitting in: Join the group of women who are not afraid to age. Who would not want to look good as long as they can? You can stil be young, vibrant and sexy. You have the right to live the life that younger people are living. Age has no limits. Commercial: Setting: Bachelorette Party /Group of women walking into a bar Older women out with her daughter's friends for a bachelorette party. Women all laughing, drinking and eating. Young male waiter starts to flirt with mom when taking her order. Young woman says, “I’m so glad you came along with us tonight Mom, you are so cool and fun, and tonight would not be the same without my best friend by my side. Young man keeps looking at the mother from across the bar. He comes over and whispers to the bride, “It’s too bad you are already going to be married but what about your friend”? ‘The bride smiles and says, “you mean my mother?” Young man blushes and puts his hand up to his head, smiles and shakes his head, then approaches mom and takes her hand and says, "I just wanted to tell you how beautiful you look”. Mother blushes coyly and says, “Do you want to dance?” and they get up and dance. The daughter looks at her friends with a look of disbelief and then smiles and shrugs her shoulders. New screen that shows the ‘feawaliste cream containers. Screen shows mother putting the cream on. before getting ready for that night. Screen cuts to Demi Moore saying: “Don't be afraid of your age again-join the age of everlasting beauty”