PRESENTED BY:

NAME

ROLL NO.

DHVNI GALA

08

ANERI HIRANI

13

POOJA KHANDWALA

20

ASHNA PATEL

30

HILONI SHAH

42

PRATISH SHAH

44

SHWETA TRIPATHI

48

ESHA VENGURLEKAR

51

INTRODUCTION
PepsiCo began in 1965 with the
merger of Pepsi-Cola and Frito-Lay.
Today, its global food and beverage
leader.

INTRODUCTION
INTRODUCTION
Pepsi-Cola was created in the late 1890s
by Caleb Bradham, a New Bern, N.C.
pharmacist.
Frito-Lay, Inc. was formed by the 1961
merger of the Frito Company, founded by
Elmer Doolin in 1932, and the H. W. Lay
Company, founded by Herman W. Lay,
also in 1932.
PepsiCo is a global portfolio of
diversification and beloved brands.

HOW IT CAME TO INDIA

PEPSICO
PRODUCTS

PEPSICO
PRODUCTS

PEPSICO
PRODUCTS

Pepsi Co.s Top 10 Most Sold Products

STRENGTHS

Product diversity
Extensive distribution
Corporate Social Responsibility projects
Competency in mergers and acquisitions
22 brands earning more than $1 billion a year
Successful marketing and advertising
campaigns
Complementary product sales
Proactive and progressive

WEAKNESS
Overdependence on Walmart
Low pricing
Questionable practices (using tap water
but labeling it as mountain spring water)
Too low net profit margin

OPPORTUNITIES
Growing beverages and snacks
consumption in emerging markets
Increasing demand for healthy food
and beverages
Further expansion through
acquisitions
Bottled water consumption growth
Savory snacks consumption growth

THREATS

Changes in consumer tastes

Water scarcity
Decreasing gross profit margin
Legal requirements to disclose
negative information on product
labels
Strong dollar
Increased competition from Snyders

Marketing Mix of
PepsiCo

Marketing Strategies of
1. AdvertisingPepsiCo.
Television

Marketing Strategies of
PepsiCo.
2. Sales Promotion

Marketing Strategies of
PepsiCo.

3. Event Experiences

Marketing Strategies of
PepsiCo.
4. PR and Publicity

BLENDING WITH THE INDIAN TASTE

CORPORATE SOCIAL
RESPONSIBILITY
PepsiCo ensuring adequate supply while
minimizing its impact on the environment and
local communities.

Recent PepsiCo Governance, Ethics and

Compliance Accomplishments

PepsiCo Presented Best Overall

Governance, Compliance and Ethics
Program Award (Large Cap Category)
11/15/2013

THANK
YOU