LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 2

School of Business

Name of the faculty member Roktim Sarmah

Faculty of Business and Applied Arts

Course Code: MKT 501

Course Title: Marketing Management

Class: M.Com

Term: 3

Max. Marks: 30

S.
No
1

Roll No

All the
students
who
opted for
the
subject

Section: Q1540,Q1541

Date of Allotment: 3/2/16

Objectives of
Academic
Activity

Topic Details

Date of Submission: 2/3/16

Evaluation
Parameters

To test the
In this assignment students will be Analaysis of
conceptual and the given a sector and a company
comparisn of
analytical skills of under it. The students will study all product lines,
the students
the products/brands company
product line depth,
is selling. The students will gather the product mix,
data related to product
product mix width,
lines, product line depth, product
product mix
mix, product mix width, product
consistency with
mix consistency, prices, pricing
competotor: 15
strategies etc. Students then
Marks, Analaysis of
compare it with a competitor and
comparisn of prices
submit the analysis in the form
and pricing
of an assignment
strategies with
competitor: 15
Marks

RegisterationNu
mber
11502453
11502534
11509950

Name
Ramandeep Kaur
Amandeep Kaur
Jaspreet Kaur

11509283
11509948
11510505
11509285
11507732
11500878
11508684

Dipti Sharma
Gurmanvir Kaur
Nisha Klair
Shivani Sharma
Zahid Hamid
Junaid Ahmad Qasid
Jasdeep Singh Gill
Randhawa
11501520 Sukhwindersingh
11502740 Guriya Kumari
11508806 Rajdeep Kaur
11509935
11511615
11511712
11500735
11512113
11501182
11509575
11510262

Gaurav Kumar Pal

Prashant Sharma
Gagandeep Singh
Malika Verma
Aamir Shabir
Jaspinder Kaur
Harpreet Kaur
Krishnangini Deka

Batch: 2015-17

Nature of Academic
Task
(group/individuals/fiel
d

Individual

Company

Website/Industry

Family Dollar Stores, Inc.

Unum Group
Ally Financial Inc.
Reinsurance Group of America,
Incorporated
State Street Corporation
Air Products & Chemicals, Inc.
Ross Stores, Inc.
The Sherwin-Williams Company
The Este Lauder Companies Inc.
BlackRock, Inc.

www.familydollar.com
www.unum.com
www.ally.com

Western Refining, Inc.

Avon Products, Inc.
The Mosaic Company
Public Service Enterprise Group
Incorporated
Dean Foods Company
Cameron International Corporation
MGM Resorts International
KKR & Co. L.P.
Hilton Worldwide Holdings Inc.
DTE Energy Company

www.wnr.com
www.avoncompany.com
www.mosaicco.com

Kec International Ltd.

CONSTRUCTION

www.rgare.com
www.statestreet.com
www.airproducts.com
www.rossstores.com
www.sherwin.com
www.elcompanies.com
www.blackrock.com

www.pseg.com
www.deanfoods.com
www.c-a-m.com
www.mgmresorts.com
www.kkr.com
www.hiltonworldwide.com
www.dteenergy.com