1.1.Reasons for Product Design 1.1.1. Economic 1.1.2. Social and Demographic 1.1.3. Competitive 1.1.4. Political Liability or Legal 1.1.5. Cost or Availability 1.1.6. Technological 1.2.Objectives of Product Design 1.2.1. Main Focus 1.2.1.1. Customer Satisfaction 1.2.2. Secondary Focuses 1.2.2.1. Function of product/service 1.2.2.2. Cost/profit 1.2.2.3. Quality 1.2.2.4. Appearance 1.2.2.5. Ease of production/assembly 1.2.2.6. Ease of maintenance/service 1.3.Factors to Consider in Product Design 1.3.1. Legal, Ethical and Environmental Issues 1.4.Phases in Product Design and Development