SYNOPSIS

MARKETING AND PROMOTION IN F&B ORGANISATION

UNIT1.

1. INTRODUCTION OF F&B CATERING INDUSTRY

2. HISTORY OF F&B CATERING INDUSTRY
3. CLASSIFICATION OF CATERING MARKETING
4. F&B OUTLETS
5. SERVICE PRODUCT

UNIT 2

1. MARKETING AND PROMOTION IN F&B ORGANISATION

2. DEFINATION OF MARKETING
3. HISTORY OF MARKETING IN F&B SERVICE
4. MARKETING MIX /CYCLE
5. TRAINNING STAFF AND ABOUT HOLE MARKETING

UNIT 3.

1. MARKETING OUTLETS
2. MARKETING PRINCIPAL
3. MARKETING RESEARCH
4. MARKETING & SALES
5. MARKETING MENU{CUSTOMER SATISFACTION}
6. ROLE OF THE SATFF
7. CONCLUSION
UNIT 4.

1. INCOME GENERATION OF F&B MARKETING

2. VALUE OF THE F&B MARKETING NOW A DAYS & FUTURE

UNIT 5.

1. CASE STUDIES
2. PHOTO GALLERY
3. CONCLUSION

MR DEEPAK KUMAR