IMC PROJECT

NOTICE:

Submission date: March 15th 2016

Go through each point carefully, do as being asked.
In case of any query, contact subject faculty.
Those placed in far off distance can forward soft copies of project, rest all hard
copies.
No fixed pattern for questionnaire, draft as per your requirement
FOR PLACED STUDENTS: This assignment for you is of 50 marks and you
have to fill 25 questionnaire
NON PLACED STUDENTS AND THOSE WHO ARE PARTICIPATING IN
FLASH MOB: This assignment for you is of 20 marks and you have to fill 15
questionnaire
FOR NON PLACED STUDENTS AND NOT PARTICIPATING IN FLASHMOB:
This assignment for you is of 20 marks and you have to fill 15 questionnaire

1. Discuss any 3 your favourite campaign wherein IMC tools have been used.
2. PRINT MEDIA:
From your favourite newspaper cut any 5 clipping of ads which you found as a
good campaign, Stick it in the assignment and discuss the following:
Why did you like that ad?
Do you think as a customer you would get influenced by it? Why?
3.

TELEVISION:
Choose any 5 favourite campaigns from television campaign and discuss the
following:
Why did you like that ad?
Do you think as a customer you would get influenced by it? Why?

4.

OUTDOOR MEDIA:
Discuss any 3 creative outdoor media which you have come across personally or
seen or read somewhere and answer the following questions:
Why did you like that ad?

 Do you think as a customer you would get influenced by it? Why?

5.

INTERACT WITH CUSTOMERS:

Create a questionnaire, meet the customers, Fill the questionnaire, click selfies
with them (if they allow) and study the following details about the advertisement:

Whether they like looking at ads or not

Their favourite ad and the reason why they like that ad
Does ad influence them, which way?
Their favourite medium of advertisement
Negative aspects of too much advertisements