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Drucker’s 5 rules of communication:

1. Technology isn’t communication


2. Communication is perception
3. Communication can’t just go in one direction
4. Communication and information are totally different, but interdependent
5. If you don’t learn to communicate well, you don’t get to do anything fun

Feedback:

1. Focus on business outcomes


2. Give feedback often
3. Cite specific, concrete data
1) Specific behavior
2) The impact of the behavior
3) What you want the person to do differently
4. Don’t assume you’re right
5. Ask questions
6. Follow through
7. Gather feedback on how you give feedback

Persuasion:

1. Establish credibility
2. Frame for common ground
3. Provide evidence
4. Connect emotionally

Presentation:

1. Develop the leadership brand


2. Stay focused
3. Generate buzz
4. Keep driving the message home
5. Monitor acceptance
6. Live large
Non verbal communication:

1. Vocal dynamics
Emphasis, pitch variety, pacing and rhythm
2. Visual thinking
3. Gestures and facial expressions

Strategy communication:

1. Don’t rely on written communication alone.


2. Make your message clear and relevant
3. Keep communication flowing in both the directions
4. Tap into workforce’s vision

Crisis communication

1. Get on the scene


2. Choose your channels carefully
3. Stay focused on the business
4. Have a plan in place
5. Improvise, but from a strong foundation

Brevity:

1.

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