Lessons Learned 3.

Customer
Segmentation

Interviews and
Hypothesis
Validation

Constantly improve
Business Canvas
Model along with
hypothesis validation

Empathy Maps

Company and
Competitors Value
Curves

User Survey Demographics

Used survey to reach 65+ individuals
within our target market including:
42.9% female, 57.1% male
68.6% Portuguese, 31.4% non- Portuguese
Majority age 21-23
94% students

Consisted of several multiple choice

questions

Question 1

Do you have a mobile phone?

Question 2
Do you access social networks
daily with your mobile phone?

Question 3

Do you enjoy going out at

night?

Question 4
On average, how often do you go out?

Other Survey Results

92% of survey respondents indicated
that they would be interested in the
services that our app offers
92% of survey respondents indicated
that they would access our app for free
78% of survey respondents indicated
that they would go to bars that were
recommended by our app

Interviews: Bars & Clubs

What sources of promotion do you currently use to connect with your

clients?
Facebook page?
Instagram account?
Bar/Club review services?
Do you subscribe to any third-party promoters?
Do you wish you had a better way to connect with your client base?
**Explanation of UpNights platform and value proposition**
would you allow us to list your bar/club on the UpNight App?
what would you benefit most from?
Would you like to see an existing user base prior to signing up?

Responses: Bars & Clubs

Positive Feedback:
Would allow for basic listing &
description in App
Interested in ways to attract
tourists
Locals already have their
preferences
Would also be interested in a
comment section where clients
make suggestions
As well as being able to
contact clients through the
app with newsletters or
updates

Criticism:
Only signup for extended
features once UpNight has
established user base
Not interested in selling tickets
in advance