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Lessons Learned 1.

0
Consolidation of two
ideas for the project

Challenging revenue
stream( From bars
and clubs)

Major dilemma( bars


and clubs partners
or/and customers?)

Efficient task
distribution before
group work:
Set up website, logo
design, canvas
blocks division,
presentation

Individual
identification
according to their
skills

Lessons Learned 2.0

Approach focus on
customers and key
partners

Main Segments:
Local Nightlife Lovers
Nightlife Tourists

Constantly improve
Business Canvas
Model along with
hypothesis validation

Focus on Website
design

Build an efficient
rating and comment
system based on
feedback

Take advantage of
belonging to target
segments

Lessons Learned 3.0

Constantly improve
Business Canvas
Model along with
hypothesis validation

Customer
Segmentation

Interviews and
Hypothesis
Validation

Empathy Maps

Company and
Competitors Value
Curves

Lessons Learned 4.0

Adjusting business
model to users
expectations

Focus on free features

Potential sources of
revenue

Create a free and paid


version

Sell ad placement

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