I

Class Orientation, Organization and Course Overview: Case methodology lecture

Session II

Strategic Management and Strategic Marketing

Session III

Market analysis and types of market

Market Segmentation, Market targeting and Market positioning
Summative concepts and pertinent readings- Group I

Session IV

Product Planning and Development

Product Lifecycle and Management
Positioning Strategies
Summative Readings- Group II

Session V

Bases of Price Decisions and Strategies

Company-based pricing; Market-based Pricing; Competitive pricing
Summative Readings- Group III

Session VI

Placement Decisions
Distribution channels
Physical Distribution concepts