Film Research

Bhopal: A Prayer for Rain

Production
Source Material - A Prayer for Rain is an original screen play based on the
Bhopal disaster in India and inspired by a book based on the event.
Who Made It Director: Ravi Kumar
Producer: Rising Star Entertainment
Writers: Ravi Kumar, David Brooks
How was it financed - The team of production companies were Rising Star
Entertainment, Wardour Media Group, Sahara One Motion Pictures, and Skyline
Films.
How much did it cost - The budget was an estimated $6,000,000, few visual
effects were used.
What is the USP - The unique selling point was that this film was based on a
live event that had not had so much media coverage and is not wildly known
about by the public.
Distribution
What company distributed it - Revolver Entertainment
Who was the target Audience - The film was targeted towards a niche
audience and mainly towards countries that were not American as the film
portrays American as the enemy in this film.
How was it marketed - A first look of the movie and a trailer were released
close together. The film was screened at three film festivals as well as a private
screening for a youth assembly. Another screening was done in Bhopal, the site
of where the film is set, and this was attended by well known actors of the Hindi
film industry. The actors also did interviews for the film. And the final marketing
strategy was to raise awareness for the incident itself by the director
collaborating with The Bhopal Medical Appeal, they sort out deals with Snapdeal
and Paytm who offered customers a chance to donate money in the form of
coupons which goes towards the Bhopal disaster victims.
Certificate - The film does not have a certification.
Exhibition
What type of cinema was your film shown in - Art house and indie film
festivals.

How long was the film shown? - The film was gradually released in countries
at different times of the year so it is difficult to see how long it spend in the
cinema.
What was the total box office take for the film? - $125,628
What do cinemas do to ensure they continue to get audience? - Make the
audience as comfortable as possible during the sitting.
What issues do the exhibitors have? - In this case, not enough people
wanted to see the film because they disagreed with how Americans were being
portrayed. This was avoided by taking out certain scenes of the films that could
have made American audiences unhappy.

Maleficent
Production
Source Material - An original screen play that re-imagines Walt Disney's 1959
film 'Sleeping Beauty' which is based on a classic fairy tale.
Who Made It Director: Robert Stromberg
Producer: Walt Disney Pictures
Writers: Linda Woolverton, Charles Perrault
How was it financed - The team of production companies were Roth Films and
Walt Disney Pictures.
How much did it cost - The budget was an estimated $180,000,00, SFX was
included.
What is the USP - The unique selling point was that it would be the re-telling of
Sleeping Beauty only this time it would focus on the antagonist, Maleficent.
Distribution
What company distributed it - Walt Disney Motion Pictures, Bandwidth Digital
Releasing, Cinecolor Films, Columbia Pictures, Feelgood Entertainment, Forum
Hungary, The Walt Disney Company, Westec Media Limited, Intercontinental
Studios, and NOS Audiovisuais.

Who was the target Audience - Fans of Disney which is typically family
entertain based. So families and young children, especially girls, were the target
audience.
How was it marketed - First looks of the film were released as well as 1 minute
clips at the live action motion picture panel of the 2013 Disney D23 EXO where
Angelina Jolie made a surprise appearance to talk about the film. Posters and
trailers were also released with Lana Del Rey doing a darker cover of Disney's
'Once Upon a Dream', a song featured in Disney's classic Sleeping Beauty.
Certificate - PG

Exhibition
What type of cinema was your film shown in - Multiplex screens
How long was the film shown? - The film was in the box office for 18 weeks.
What was the total box office take for the film? - $758,539,785
What do cinemas do to ensure they continue to get audience? - Make the
audience as comfortable as possible during the sitting.