Professional Documents
Culture Documents
HCL Summer Report
HCL Summer Report
&
FEEDBACK
FOR
Research Guide:
December 2008
CORPORATE SELLING
&
FEEDBACK
FOR
Research Guide:
December 2008
DECLARATION
TABLE OF CONTENTS
Title
Pg. No.
EXECUTIVE SUMMARY
LITERATURE REVIEW
COMPANY PRIFILE
SCOPE OF THE STUDY
OBJECTIVE OF THE STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS & GRAPHICAL INTERPRETATION
MAJOR PLAYERS IN THE MARKET
COMPETATORS OF HCL
ROLE OF ADVERTISMENT
MARKETING STRATEGIES
FUTURE SCOPE
MANAGEMENT HIERARCHY
KEY PARTNERSHIP
MARKET SHARE
MARKETING & SELLING STRATEGIES
CHANGING TRANDS
DECISION MAKING PROCESS
CRM
SWOT ANALYSIS
FINDINGS & LIMITATIONS
SUGGESION & RECOMMENDATION
CONCLUSION
BIBLIOGRAPHY
ANNEXURE - QUESTIONNAIRE
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9
10
11
12
14
28
29
35
36
37
38
39
40
42
43
46
47
49
51
52
53
54
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EXECUTIVE SUMMARY
HCL Infosystems, India's premier information enabling and integration company, has
received the ISO 9001:2000 certification specifies requirements for a quality
management system where an organization needs to demonstrate its ability to consistently
provide product and services that meets customer and applicable regulatory requirements.
ISO 9001:2000 also aims to enhance customer satisfaction through the effective
application of the system, including processes for continual improvement of the system
and the assurance of conformity to customer and applicable regulatory requirements.
The menu of HCL Insys global services broadly covers IT consulting and professional
services in the area of vertical applications, technology integration, ERP implementation
and software development. This also includes a complete portfolio of systems and
network services for development. This also includes a complete portfolio of systems and
network services for Facilities Management, Helpdesks, Sysytems Supports and network
and Internet Implementation.
HCL Insysglobal customers include Samsung, Government of Singapore, and AMAL
insurance Jurong Port in Singapore and Malaysians BSN commercial bank, SIA, DBS
bank, Maybank life assurance charted semiconductors.
HCL Insys chosen platform of total technology integration lends itself to some very
significant alliances with the global leaders. Among its partner are HP for high end
AISCE/UNIX services and workstation and HP Open view network management
8
solution; Intel for PC and PC server building blocks; Microsoft,novell and SCO AG
solutions; Red hat ;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and
Informix for RDBMS platform.
Today the company has aligned its operations into five entities that offer seamless
linkages for the customers seeking entry into the wired world through total the.
Integration solution ands services.
HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and
Communication products solutions and services. Now it has an exclusive sale and support
partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and
photocopier products. HCL Infosystems product portfolio covers a range of other office
automation and communication products through alliances with world leaders.
The Managed Network Service offerings for corporates include VPNs, ASP offerings, Co
Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and
consumer help desks, 24/7 Network Operations Centre monitoring and a host of value
added networking services. Consumer services include dialup PSTN/ISDN Internet
access, Valufon calling cards and VoIP telephony devices.
LITERATURE REVIEW
Doing training was really an opportunity before me when I could convert my theoretical
knowledge into practical and of real world type. Fortunately, the company I got is a true
follower of the various principles of management and also one of the leading companies
in its segment of the industry. The working environment that I was being provided was
extraordinary and helped me a lot in delivering my work properly and with full potency
of mine. HCL Infosystems Ltd is one of the renowned names in the Software and
Hardware sector of computer industry.
The graph of sales of these respective product lines is the best in the industry as
compared to their competitors. I did my summer training project at HCL Infosystem Ltd.,
Noida, where I found all the professionals are very much committed to their work as well
as they were all professionals enough. This helped me a lot in getting a good deal of
exposure. As I had to consult the Channel partners, I felt myself, in the beginning, in a bit
problem. But the cooperation of my superiors at the work induced confidence in me to
deal with my problems whenever they came.
10
Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978,
HCL developed the first indigenous micro-computer at the same time as Apple and 3
years before IBM's PC. During this period, India was a black box to the world and the
world was a black box to India. This micro-computer virtually gave birth to the Indian
computer industry. The 80's saw HCL developing know-how in many other technologies.
HCL's in-depth knowledge of Unix led to the development of a fine grained multiprocessor Unix in 1988, three years ahead of Sun and HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the
software services arena. During the last eight years, HCL has strengthened its processes
and applied its know-how, developed over 28 years into multiple practices - semiconductor, operating systems, automobile, avionics, bio-medical engineering, wireless,
telecom technologies, and many more.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's
largest BPO operation, and manages the network for Asia's largest stock exchange
network apart from designing zero visibility landing systems to land the world's most
popular airplane.
HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its
origins in 1976. For over quarter of a century, we have developed and implemented
solutions for multiple market segments, across a range of technologies in India. We have
been in the forefront in introducing new technologies and solutions.
In the early 70s a group of young and enthusiastic and ambitious technocrats
embarked upon a venture that would make their vision of IT revolution in India a reality.
Shiv nadir and five of his colleagues got together and 1975 set up a new company
MICROCOMP to start with; they started to capitalize on their marketing skills. Micro
comp marketed calculators and with in a few month of starting operation, the company
was out selling its major competitors.
On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated
as joint venture between the entrepreneurs and UPSCE, wit an initial equity of Rs.1.83
Lacs.
11
12
13
RESEARCH PROBLEM
HCL Corporate selling and feedback and market share of HCL and compared
to other IT companies.
The business of HCL and the company through its researchers wants to know
the potential in order to expand and retain its market share.
RESEARCH DESIGN
DATA COLLECTION
The researcher collected information through the official websites, magazines and
journals.
DEVELOPED THE RESEARCH FRAME:
This included deciding upon various aspects for the project on which the entire
research is based. The research frame included:
NATURE OF STUDY
The project on which the researcher worked is descriptive and inferential in nature.
14
DATA SOURCE:
The researcher took the help of both primary as well as secondary sources. Secondary
sources being interaction with various IT people of the selected and has been chosen
for the research by the researcher. Secondary sources being the internet as the
medium and the official sites of the companies of IT sectors and corporate selling and
feedback of HCL.
INSTRUMENT USED
The researcher for the research used a Questionnaire cum Schedule for market
research for both the segments horizontal and vertical. The Questionnaire was
prepared by the researcher and Schedule was provided by the company in which the
researcher did its research report.
SAMPLE SIZE
Sample size for the research is fixed. It counts to 55. That is the HCL companies and
corporate selling and feed of HCL in comparison between other IT sectors.
15
DATA ANALYSIS
& GRAPHICAL DATA INTERPRETATIOIN
SAMPLE SIZE : 55
1. What type of computers do you use?
a.)Branded
b.)Assembled
Branded
Assembled
37
18
It was observed that almost 67% of the people use branded computers or
other gadgets for their business purpose. Hence can be concluded that more
people want branded products as they are not ready to compromise with the
quality and services being provided.
16
2.
Brand used
HP
HCL
Acer
Others
Total Nos.
7
14
13
21
This observation showed that HCL is among the top used brands. Major part
under the pie-chart goes to HCL. So HCL should continue making efforts to
attract new market and sustain the existing market.
3. What is the number of installed desktops?
a.) <15
b.) 15-50
17
c.) 50-75
d.) 75-200
e.) 200-500
Installed desktops
< 15
15-50
50-75
75-200
200-500
Total Nos.
19
21
11
3
1
Most of the surveyed and found the use of computers within the 15-55
range. So it can be inferred that the main target market is which lies in the
middle range. Thus we targeted mainly on SME (small and medium
enterprise).
4. What is the number of used servers?
a. 1
b. 2
c. 3-5
d. 5
18
Servers used
1
2
3-5
>5
Total Nos.
10
11
21
13
From this observation, it was concluded that number of servers were directly
proportional to the number of desktops used.
5. What is the number of installed laptops?
a.) 1-5
b.) 5-15
c.) 15-30
d.) >30
Number of laptops
Total Nos.
19
1-5
5-15
15-30
>30
20
22
8
5
It was observed that maximum computers and laptop users ranging between
5-25. This area can be focused.
Total Nos.
11
19
13
12
20
Observation showed that Toshiba was the major brand used in laptops.
Various other brands like HP and Samsung etc. are also used. HCL has also a
good market share.
7. Do you have AMC?
a.) Yes
b.) No
Total Nos.
30
25
21
22
Total Nos.
24
6
That the above graph shows that the use of AMCs in regional office and
local players prefers authorized regional offices to select for the service
rather than going for a local player.
23
10.Are you facing any problem with current used product line?
a.)Yes
b.)No
c.)Not yet
Total Nos.
15
18
22
Facing problem
Not facing problem
Not faced problems yet
Facing problems
Not facing problems
Not yet encountered
That the above graph shows that the above observation showed that major
number of users are either not facing any problem or they have not being
encountered with any.
11. Are you planning to make any new purchase?
a.) Yes
24
b.) No
c.) Not yet planned
Planning about new purchase
Planning to purchase
No planning
Not yet planned
Total Nos.
9
17
29
That the above graph show that the most of the users have not planned about
making a purchase and a very few are planning to make a buy.
25
Total Nos.
3
12
19
7
10
According to above graph shows that the maximum of HCL user are
satisfied with the products and services provided. Very few have not tried yet
HCL on a business scale, but most of them have an experience about HCL.
13.Do you want to know more about HCL products?
a.)Yes
b.)No
26
Total Nos.
42
13
That the above graph shows that the observation and the most of the people
are interested in knowing more about the brand and have the urge to buy.
27
Total Nos.
24
31
Interested in demo
Not interested in demo
interested in demo
interested in demo
This observation showed that almost 45% of the sample was interested in
demo.
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Commercial proposal
Yes
No
Not yet decided
Total Nos.
8
19
28
Interested in commercial
proposal
Not interested in
commercial proposal
Not yet planned
That the above graph shows that the above observation showed that almost a
huge chunk of hospitals surveyed either doesnt want or they have not
planned for any commercial proposal.
29
HCL
DELL
IBM
SAHARA
APPLE
H P - CO M PAQ
ZENITH
ACER
INTEX
SONY
OTHERS
30
SAHARA COMPUTER
Established in 1997 Sahara Computers assembles and markets computers &
peripherals through a global distribution network that covers established and emerging
markets. The company is owned by Sahara Holdings, a fully Broad-Based Black
Economic Empowered entity, and is based in Johannesburg, South Africa. It is the official
distributor and Original Equipment Manufacturer (OEM) for a variety of top international
vendors.
An accredited member of the Proudly South African campaign, the Sahara
business network stretches across South Africa to include Cape Town, Durban & Port
Elizabeth. The company has established a strong presence globally, with offices across
EMEA, including Nairobi & Mombassa in Kenya and Botswana, Dubai, the U.K and
China.
Sahara Computers is currently the largest operation of its kind in Southern Africa.
Owned by Sahara Holdings group, company boast an annual turnover over 1.4 billion
Rand. Sahara Holdings strictly adheres to the principles of Broad-Based Economic
Empowerment and established itself among the frontrunners of empowered organizations
within the ICT sector when it confirmed its participation in an empowerment deal valued
at R640 million in 2006.
For the deal Sahara Holdings sold 27% of their shares to a newly established
consortium represented by mining and mineral resource Group Mvelaphanda Holdings
(Pty) Ltd. chaired by Tokyo Sexwale, and Afripalm Consortium, a local investment
company chaired by Lazarus Zim.
The deal incorporates subsidiaries and associates of Sahara Holdings including
Sahara Computers Pty Ltd., Sahara Systems Pty Ltd., Sahara Consumables Pty Ltd.,
Sahara Distribution Pty Ltd. and Annex Distribution Pty Ltd.
This venture signals a new era in the transference of the benefit and value
associated with technology, through to communities and individuals. It also reinforces
Saharas pledge to provide access to high quality, affordable communication technology
and infrastructure. It is the competency and dynamic attribute of Sahara Computers that
has won it the confidence of many major IT suppliers, representing key product and
component ranges.
31
OS
Memory
160GB 7200rpm
Optical Drive
Intel LGA775 541, 3.2GHz AMD Athlon64 3500+ 939HT CPU 800FSB
Pin
OS
Genuine Windows XP
Professional Edition
Genuine Windows XP
Professional Edition
Memory
Hard Drive
160GB 7200rpm
160GB 7200rpm
Optical Drive
32
DT7120-FC
Processor
OS
Memory
Hard Drive
160GB 7200rpm
160GB 7200rpm
Optical Drive
DT2510-C2
DT7120-FC
Processor
OS
Linux
Memory
Hard Drive
160GB 7200rpm
Optical Drive
VGA &
Graphics
33
DELL COMPUTER
Dell Inc. listens to customers and delivers innovative technology and services
they trust and value. Uniquely enabled by its direct business model, Dell sells more
systems globally than any computer company, placing it No. 25 on the Fortune 500.
Dell's climb to market leadership is the result of a persistent focus on delivering the best
possible customer experience by directly selling standards-based computing products and
services. Revenue for the last four quarters totaled $57.9 billion and the company
employs approximately 78,700 team members around the globe.
Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a
company in the computer industry. The company is based on a simple concept: by selling
computer systems directly to customers, Dell could best understand their needs and
efficiently provide the most effective computing solutions to meet those needs. This
direct business model eliminates retailers that add unnecessary time and cost, or can
diminish Dell's understanding of customer expectations.
The direct model allows the company to build every system to order and offer
customers powerful, richly-configured systems at competitive prices. Dell also introduces
the latest relevant technology much more quickly than companies with slow-moving,
indirect distribution channels, turning over inventory in just five days on average.
34
1980s
Compaq was founded in February 1982 by Rod Canion, Jim Harris and Bill Murto, three
senior managers from semiconductor manufacturer Texas Instruments. Each invested
$1,000 to form the company. Their first venture capital came from Ben Rosen and SevinRosen partners. Like many small startups with unique beginnings, the original Compaq
PC was first sketched out on a placemat by the founders while dining in a local Houston
restaurant, House of Pies.
In November 1982 Compaq announced their first product, the Compaq Portable, a
portable IBM PC compatible personal computer. It was released in March 1983 at $2995,
considerably more affordable than competitors at the time. The Compaq Portable was one
of the progenitors of today's laptop. It was the second IBM PC compatible, being capable
of running all software that would run on an IBM PC.
Deskpro
On June 28th 1984 Compaq Released the Compaq Deskpro, a 16-bit desktop computer
using an Intel 8086 microprocessor running at 7.14MHz. It was considerably faster than
an IBM PC and was, like the Compaq Portable, also capable of running IBM software.
This was the first of the Compaq Deskpro line of computers.
Deskpro 286
In 1985, Compaq released the Compaq Deskpro 286, a 16-bit desktop computer
using an Intel 80286 microprocessor running at 8 MHz and capable of supporting up to 7
MB of RAM. It cost $2000 for the 40-MB hard disk model. It was considerably faster
than an IBM PC AT which ran at 6MHz at that time and was, like the Compaq Portable,
also capable of running IBM software.
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Deskpro 386
When in 1986 Compaq introduced the first PC based on Intel's new 80386
microprocessor, the Compaq Deskpro 386[1], they began a period of increasing
performance leadership over IBM, who were not yet using this processor. An IBM
machine eventually reached the market seven months later, but by that time Compaq was
the 386 supplier of choice and IBM had lost its image of technical leadership
.Systempro
This technical leadership and the rivalry with IBM was emphasised when the
Systempro server was launched in late 1989 - this was a true server product with standard
support for a second CPU and RAID, but also the first product to feature the EISA bus
which was designed in reaction to IBM's MCA (MicroChannel Architecture).
1990s
At the same time as they began to dominate the server market, in the early 1990s
Compaq entered the retail computer market with the Presario, and was one of the first
manufacturers in the mid-1990s to market a sub-$1000 PC. In order to maintain the
prices it wanted, Compaq became the first first-tier computer manufacturer to utilize
CPUs from AMD and Cyrix. The price war resulting from Compaq's actions ultimately
drove numerous competitors, most notably IBM and Packard Bell, from this market.
PC Products
Compaq Armada M300
Compaq Portable
Compaq Deskpro
Compaq LTE
Compaq Presario
Compaq ProLinea
Compaq ProLiant
Compaq Armada
Compaq Evo
iPAQ
Compaq Professional Workstation AP400
Tc1000, a tablet notebook
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ROLE OF ADVERTISEMENT
Advertisement plays an important impact on consumers to purchase destop pcs of
brands. Now a day we see that each and every company endorsing brand ambassadors so
that to attract customers and make their customer base more & more. IBM has signed
Saif Ali Khan to endorse his products Shahrukh khan was endorsed by compaq so that
more & more computes can be sold out.
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On the commercial front, Munglani feels that decision cycles are still slow, but there is a
definite increase in queries and tenders. He feels that government funded projects need to
increase, and points to the recent Andhra Pradesh schools project, which pulled in more
than 5,000 units, as a good example of what government enthusiasm for IT can do.In
conclusion, going by what the industry feels and what the numbers reveal, recovery is
definitely taking place in the industry, though caution is still the prevailing sentiment.
However, the bottom line is that the days of super growth seem to be over. While
IDC has predicted 22.3 percent growth in 2003, not everyone in the industry seems to be
ready to join in the chorus. HPs Sai Chandrasekhar says that their assessment is an
expectation of 10-15 percent growth, which he feels is very realistic. It is unlikely that
the market will return to the heady days of 30 percent growth, he explains. Kochhar of
Skoch seconds that when he says, We can no longer look at heady growth rates like 40
percent or 60 percent...the market has been growing more in single digit to low two digit
growth rates.
And that seems to be the future that Indias PC brigade faces-but well, surely even
low two digit growth rates are better than negative growth, and thats the reason for the
cautious smiles on the faces of PC vendors. Hopefully, the next quarter will bring even
broader smiles.
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LEADERSHIP
Shiv Nadar
Founder HCL, Chairman and
CEO
HCL Technologies
Ajai Chowdhry
Co-Founder HCL, Chairman and
CEO
HCL Infosystems
Vineet Nayar
President: HCL Technologies
J V Ramamurthy
Chief Operating Officer
HCL Infosystems Ltd
Ranjit
President and CEO of the
HCL Technologies (BPO)
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KEY PARTNERSHIPS
41
From the above graph it is clear that in Indian Hardware Industry the HCL
Infosystems Ltd. share is highest in all branded companies. But still very high portion
about 57.5% is in favour of unbranded local companies, which is still a challenge towards
all.
The share of the unorganised sector has been falling steadily with the fall in price
of branded PCs. A recent phenomenon has been the increasing share of Tier 2 towns and
cities in the PC sales thereby indicating increased PC penetration into the hinterland.
Sales of notebooks have averaged around 50,000 in the past two years. Printers
have been traditionally the fastest growing segment of the PC peripherals market. Even
when PC sales were increasing by 39%, printer sales increased by 41%. The slowdown
affected printer sales too and in 2001-02, the increase was just 1%. In that year, 836,122
printers were sold and that included inkjet, laser and dot matrix. The momentum is
expected to pick up in 2002-03 and the printer market would grow at 8% to reach
900,000 printers. Due to falling prices, Laser printer sales are growing fastest.
In future, HCLs hardware sales to the institutional segment are likely to remain
stable, with sustained hardware spending by all the verticals, especially the banking and
financial services sector. Besides, in retail hardware sales, a continued reduction of price
points, facilitated in part by the recent reduction in excise duties on PCs, is likely to
reduce the price advantage of the small assemblers, and augur well for branded PC
manufacturers like HCL. In the medium term, HCLs margins, despite its sales tax
advantages, may be affected by the likely removal of duty protection on manufactured
PCs from the year 2005. With imported PCs becoming cheaper, it may be critical for
HCL to establish an alternate supply chain based on imports of finished PCs.
42
Nonetheless, its financial risks are mitigated by its low gearing, substantial liquid
investments and unutilised working capital limits.
IDC declared its numbers for the Indian PC market for financial year 2005-06
today. The year recorded an impressive growth in terms of unit shipments - the market
grew 30% over financial year 2004-05 to exceed the 4.6 million-mark, according to IDC's
India Quarterly PC Market Tracker, 1Q 2006, May 2006 preliminary release.
43
44
With prices of PCs being slashed, the education sector is expected to see a high
demand for personal computers.
Customers, both in the consumer as well as in the commercial space will demand
better service levels from vendors.
The desktop space will see more and more entertainment-oriented features getting
integrated into the normal PC.
The enterprise space will witness more stress on security, TCO, manageability and
multiple levels of redundancy, among others
Companies, which will offer affordable innovation will gain market share.
In the future, with more duty cuts expected, analysts believe branded PC players
will gain further against assembled players. Retail may get a renewed thrust.
Observes Raj Saraf, Chairman and Managing Director, Zenith Computers, We
have1300 retail outlets today, which we hope to grow to 15000 by the end of
2009.
While vendors are bundling in Linux to bring down costs, analysts see desktop
Linux confined to the government and education sector. Linux on the desktop is
unlikely to make inroads in the enterprise. Prices of computers have been falling
rapidly, but vendors do not think prices of PCs will fall significantly in 2009.
45
While 2007 saw strong demand emerging from select sectors such as the
government and BPO outfits, 2008 could be relatively flat as most BPO firms are
in the process of consolidation and not growth.
PRICES DO AN ABOUT-TURN
Immediately after this years Budget, most PC vendors said PC prices would remain
constant, and some even pointed out that prices would rise, thanks to increasing memory
prices. That should be one of the key differentiators between last year and the financial
year ahead PC prices are not likely to come down, and in all probability, will actually see
marginal rises.
Says Vasu Srinivas of IDC India, While the initial response to the slowdown was to
slash prices, when it began to hurt, PC vendors began to take a profitability approach.
They are now seeking out the more profitable deals and aiming for better prices with
lower volumes.
Another factor that will contribute to stable prices is the move by the big distributors to
cut credit periods down the line from 30 to 15 days. This move, coming in the wake of
big defaults among IT channels, will discourage speculative and rash pricing and margin
policies that result in price wars the industry can ill afford.
46
OUTLOOK
When will the good times start rolling again? The pundits have differing opinions.
IDC India says the PC industry is expected to grow by 5.1 percent in 2002, and adds that
PC buying is expected to revive in 2003, when a growth rate of 20 percent is forecasted.
Kochhar of Skoch says this year will see some revival, though he warns that heady
growth rates will not return without policy measures like 100 percent depreciation from
the government. MAIT is hoping that the slight upturn in the JFM quarter is a portend of
things to come, even though it revised industry sales projections for 2001-02 downwards
from 2.45 million units to 1.65 million units.
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48
49
CRM MODEL
A commonly cited definition of CRM is that of CRM (UK) Ltd (2002), as follows:
Customer Relationship Management is the establishment, development,
maintenance and optimization of long-term mutually valuable relationships between
consumers and organizations. The relationship delivers value to customers, and profits to
companies. The relationship is supported (but not driven) by cutting edge IT. The business
strategy is based upon the recruitment, retention and extension of products, services,
solutions or experiences to customers. This is the core of CRM.
50
STRENGTHS:
HCLs strengths are many, to mention a few :
a)
b)
c)
d)
e)
Global Presence:
Its collaborations and joint ventures with international companies such
as Perot System, and partnership with world leaders like Ericsson,
Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best
technology available world wide to its consumers.
24 locations in 16 countries.
Fast paced and flexible work culture which provides its employees
autonomy to accomplish the task without much pressure from the higher
authorities. Thus, employees are motivated to give their best to the
organization.
The core strength of HCL is the talent and innovativeness of its people
which enables it to provide the right solution at the right time.
The mass markets handled through a chain of dealers, resellers and
retailers which helps bring technology usage closer to the individual. It
has very strong distribution network.
Its pool of competencies : Hardware, Software, Training, Networking,
Telecom and System Integration.
f)
g)
h)
i)
Best-value-for-money offerings.
WEAKNESSES:
a)
b)
51
OPPORTUNITIES:
a)
b)
c)
d)
e)
THREATS:
a)
b)
c)
d)
Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In
order to retain its position as Indias No. 1 IT conglomerate, it has to come out with the
state of art as well as futuristic technologies to its consumers well before time.
52
53
HCL is having large number of channel partners but it is not supporting & taking care
all of them equally which results in increasing discontentment among new channel
partners because its not possible for company to support all of them equally.
Company should take some positive action against it.
Need to expend customer care center as the consumer base of HCL Infosystem is
increasing with tremendously fast pace.
Proper attention should be paid for advertisement planning otherwise it may lead to
problem for dealer as well as for company.
Company should tie up with some event management company to organize various
promotional activities like canopy, Carnival.
Company should make policy for fixed end user price for all dealers so that fair game
will be played & dealer would not to compromise on their margin.
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55
BOOK
AUTHOR:
KOTLER PHILIP
TITLE:
MARKETING MANAGEMENT
PLACE OF PUBLICATION:
DELHI
PUBLISHER:
WEBSITES:
www.hcl.in
www.indiainfoline.com
www.google.co.in
www.hp.com
www.saharacomputer.com
www.acer.com
www.dell.com
www.ibm.com
www.hclinfosystem.in
56
www.altavista.com
www.khoj.com
57
ANNEXURE
58
QUESTIONNAIRE
Name
____________________________________
Designation
____________________________________
Address
____________________________________
Contact No.
____________________________________
b.) 5-15
c.) 15-30
d.) >30
7. What is the brand used for laptops?
a.) HCL
b.) Toshiba
c.) Lennovo
d.) Others
8. Do you have AMC?
a.) Yes
b.) No
9. What type of company is having the AMC?
a.) Regional office of the company
b.) Any other local player
10.Are you facing any problem with current used product line?
a.) Yes
b.) No
c.) Not yet
11. How do you find the HCL products?
a.) OK
b.) Good
c.) Satisfactory
d.) Outstanding
e.) Not tried yet
12. Do you want to know more about HCL products?
a.) Yes
b.) No
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