DESTINATION

MARKETING
Presented by:
ROMARICA C. DERODAR
MBA-Saturday, 11:00 AM-2:00PM

MARKET RESEARCH AND INSIGHTS

Destination marketing is the process of

communicating with potential visitors to
influence their destination preference,
intention to travel and ultimately their final
destination and product choices.
Destination marketing is the major part of the
Implementation process, it is the
articulation
and communication of the values, vision, and
competitive attributes of the destination.
The actions implemented in the destination

Marketing phase should be underpinned by

the finding of the Destination Planning
process and the subsequent Destination
Development activities.

Brand Development and Management

Promotion and Advertising
Sales and Distribution
Cooperative Marketing and Partnership

DMO-Destination Marketing Organization

Destination marketing is one of the most

important DMO roles.

So the planning of destination marketing

takes
on a high priority for DMO and destination
marketing planning must be done
professionally and thoroughly. Marketing
and promotions are expensive so making
the right choices of which markets to target
and how to communicate the most effective
are

of paramount importance.
Destination marketing planning must not be
haphazard, but requires a systematic, step by step approach.
The destination marketing planning process is
one template that can be used. Every DMO
needs to plan its destination marketing and it is
very important to think of this planning as
consisting of long term (strategic) and short
term (tactical) time dimensions.
For destination marketing, the strategic
dimension is defined as three to five years into
the future

while the tactical dimensions is one to two years

ahead. A core part of the destination marketing
planning process is the creation of a timeordered hierarchy of marketing goals
and objectives.
Destination vision
Every DMOs destination marketing efforts
should be driven by a set of explicitly
articulated marketing goals. These goals should
be established to achieve the destination
vision.

THANK YOU