You are on page 1of 3

“Branded” Evaluation Questionnaire

1. Out of 10 how did would you rate the documentary? (1 being
very poor- 10 being excellent (Circle one)

1

2

3

4

5
10

6

7

8

9

2. Did you like the combination of onscreen/off-screen hosts if
not why? (Circle one)

Yes

No

Why Not?…………………………………………………………………………………
…………………………………………………………………………………
…………………………………………………………
3. What was your opinion of the audio levels and or sounds
used?
…………………………………………………………………………………
…………………………………………………………………………………
…………………………………………………………………………………
…………………………………………………………………………………
……
4. After viewing “Branded”, what do you think would be the
appropriate demographic for this documentary? (Circle one for
each)

Age- 10-15
32-40
40+

16-21

22-27

Gender-

Male

OccupationTime Employed

Student

28-32
Female
Part

Full Time Employed
Unemployed
5. Did you feel the documentary appealed to its target audience?
(Circle one)

Yes

No

How do you feel “Branded” could better appeal to the target audience? ……………………………………………………………………………………… ……………………………………………………………………………………… …………………………………………………… 7. which parts? ………………………………………………………………………………… ………………………… ………………………………………………………………………………… ………………………… 10. if not was it too fast or slow? ………………………………………………………………………………… ………………………… 8. 10= Perfectly presented) (Circle 1) 1 2 3 4 5 10 6 7 8 9 9. 10= Perfect Music) (Circle 1) . Do you feel the background music added to the documentary to help keep your interest? ………………………………………………………………………………… ………………………… ………………………………………………………………………………… ………………………… 11. How effective was the documentary in presenting the ideas of brand overpricing? (1= Completely Ineffective. On a scale of 1-10. Could you easily keep with the pace of the documentary. Where there any parts of the documentary’s audio which were unclear or inaudible. To what extent do you feel this documentary’s music was suitable to the target audience? (1= Unsuitable.“Branded” Evaluation Questionnaire 6. if so which parts? (Circle 1) Yes No If “No”.

On a scale of 1-10.“Branded” Evaluation Questionnaire 1 2 3 4 5 10 6 7 8 9 12. Do you think “Branded” as a documentary itself carried a good brand identity? Yes No 13. Would you watch it? Yes No If No. How informative did you feel this first 5 minutes was? (1= Not Informative at all. Why? ………………………………………………………………………………… ………………………… ………………………………………………………………………………… ………………………… . 10= Completely Informative) (Circle 1) 1 2 3 4 5 10 6 7 8 9 14. If you this was to be created into a full documentary.