Branded Evaluation Questionnaire

1. Out of 10 how did would you rate the documentary? (1 being

very poor- 10 being excellent (Circle one)

5
10

2. Did you like the combination of onscreen/off-screen hosts if

not why? (Circle one)

Yes

No

Why Not?

3. What was your opinion of the audio levels and or sounds

used?

4. After viewing Branded, what do you think would be the

appropriate demographic for this documentary? (Circle one for
each)

Age- 10-15
32-40
40+

16-21

22-27

Gender-

Male

OccupationTime Employed

Student

28-32
Female
Part

Full Time Employed

Unemployed
5. Did you feel the documentary appealed to its target audience?
(Circle one)

Yes

No

Branded Evaluation Questionnaire

6. How do you feel Branded could better appeal to the target
audience?

7. Could you easily keep with the pace of the documentary, if not
was it too fast or slow?

8. On a scale of 1-10, How effective was the documentary in

presenting the ideas of brand overpricing? (1= Completely
Ineffective. 10= Perfectly presented) (Circle 1)

5
10

9. Where there any parts of the documentarys audio which were

unclear or inaudible, if so which parts? (Circle 1)

Yes

No

If No, which parts?

10.
Do you feel the background music added to the
documentary to help keep your interest?

11.
To what extent do you feel this documentarys music
was suitable to the target audience? (1= Unsuitable. 10=
Perfect Music) (Circle 1)

Branded Evaluation Questionnaire

1

5
10

12.
Do you think Branded as a documentary itself carried
a good brand identity?

Yes

No

13.
On a scale of 1-10, How informative did you feel this
first 5 minutes was?
(1= Not Informative at all. 10= Completely Informative)
(Circle 1)

5
10

14.
If you this was to be created into a full documentary,
Would you watch it?

Yes

No

If No, Why?