TV Advert

Product: Coca Cola

Slogan: Taste the feeling (2016)
Target audience: 13-45 year olds.
In the first scene it is easy to spot that
this is a coca cola advert as there is a lot
of red and the Coca Cola bottle is facing
the camera.

In almost every scene of the

advert there is red.

The people in blue

signifies Pepsi
throughout the
advert.

Advert

Product: Coca Cola

Slogan: Open happiness (2015)
Target audience: 13-45 year olds.

The advert is very simple as it only has

the product and a slogan. Because of
this it will stick in peoples heads.

Advert

The slogan implies that you will be

happy if you drink coca cola.

Both the print advert and TV advert are very effective in

different ways.
The print ad is simple and sticks in your head even after
just one glance at it.
The TV advert shows Coca Cola in an every day
environment and makes people relate to the product.

Effectiveness.

The advert uses very little words. It only has the slogan
Taste the feeling right at the very end. This makes it easier
to watch as you don't have to be distracted by words that
you have to read on the screen.
The people used in the advert are imperfect. This is so it
looks less set-up and more like everyday life. Throughout
the duration of the advert the colour red is used a lot.
Coca Colas slogans are mostly about a positive feeling. For
example: Taste the feeling; Open happiness; Enjoy
life.; Kiss Happiness and many more.

TV advert