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CUSTOMER JOURNEY MAPPING

designthinkersacademy

EMOTIONAL STATUS OF
PERSONA

+
Explain Emotions

Name
Profile
Behaviour

CONTEXT

WHAT IS THE PERSONA


TRYING TO DO?

JOURNEY STAGES

TOUCHPOINTS

Customers Needs

OPPORTUNITIES AREAS
Barriers

CUSTOMER JOURNEY MAPPING

designthinkersacademy

Explain Emotions

Explain Emotions

Customers Needs

Barriers

Customers Needs

Barriers

TOUCHPOINTS

JOURNEY STAGE

WHAT THE PERSONA IS


TRYING TO ACHIEVE?

CONTEXT

+
Explain Emotions

Customers Needs

Barriers

EMOTIONAL STATUS

OPPORTUNITY AREAS

CUSTOMER JOURNEY MAPPING

designthinkersacademy

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