particularly on internet commerce (Zurina, 1998; Said et al. 2007).

The rise of
personal computer ownership and the improvement of internet access have
lead to the widespread use of the internet, an indication that there would be
a high possibility that
these internet users would shop online (Sefton, 2000). What is online
shopping? Online shopping is the process whereby consumers directly buy
goods or services from a seller in real-time, without an intermediary service,
over the Internet. If an intermediary service is present the process is called
electronic commerce. An online shop, eshop, e-store, internet shop, webshop,
webstore, online store, or virtual store evokes the physical analogy of buying
products or services at a bricks-and-mortar retailer or in a shopping mall. The
process is called Business-to-Consumer (B2C) online shopping. When a
business buys from another business it is called Business-to-Business (B2B)
online shopping. Both B2C and B2B online shopping are forms of ecommerce. (Wikipedia)

Using the internet would allow the users to shop a whole world of goods
and services. Electronic commerce has become one of the essential
characteristics in the
Internet era. Many companies believe that there is money to be made as
soon as the
internet becomes popular. In the retailers opinion, the future of Internet
shopping will
always be bright however; nothing is guaranteed success for retailers and
companies in ecommerce ( Ahasanul Haque et al ,2006 ). In Malaysia today,
usage of internet and multimedia by public, corporate sectors and
government are increased. According to
Statistic report by the Internet World Stats (2009) internet penetration in Asia
itself
indicate 545.9 % growth based on usage of internet from year 2000 to year
2009.
Malaysia internet usages are also showing growth and increment of internet
user. Based
on the favorable potential and environment, there are many retailers and
business

companies using internet as their alternative distribution channel and try to

gain profit