Based on another research by Rieva Lesonsky, female elderly normally dont like to

online shopping because they cannot having the sensory experience towards the product.
Many of them like to touch and feel for the product before they purchase. However,
online shopping cannot give this type of experience to the female elderly. Next, female
elderly like to have a test first before they decide to buy a product. For the traditional
shopping, the female elderly can test the product themselves to ensure that they are
suitable for the product or not. For example, when they need to buy a pair of shoes, they
will go to a shoes shop and asking for testing the shoes. Female elderly normally like to
straightly ask the information from the worker in the shop. For them, customer services
are very important because they will provide information for the female elderly.
Perception of female elderly towards online shopping are, there are not any worker that
can answer the question from them. Online shopping need to fill in the address of the
buyer, then the seller will deliver the product to the address given. Female elderlys
buying behavior are tend