A merger can be distinguished in the following phases: PRE MERGER PHASE ACQUISITION PHASE POST MERGER PHASE 4 Financial peston of «Cost of merger & acquisition + Corporate euture transerr company « Nainienance of customer + ging value ystems + Market Value relationships during intzration + Sat qualicaion Brand Value phase + Siress Management + Communication Issues «+ Knowedge transfer among + Salary 4 Share Holders & other unis that are to be integrated 2 Technology slake holdets view + Ovetcoming o tas + HR Policy + Asses 8 Libiliies suspiciousness ofthe other + Leagersnip sives coxganizaton (Us vs. Them + core competencies ‘syhorome) '* Post Integration + Allocation of responsibilty ‘© Language barriers and country specie cual differences.