Professional Documents
Culture Documents
Main Body of exactly what your series/programme is should go here (can be done in a bullet-point
format)
• Think of the ‘Audience Need’ (why our audience will be interested in this specific
programme)
• Approach (the style/tone/format of the programme)
• Benefits (are there benefits in terms of charter renewal/viewing figures/audience
appreciation)
• Competition (what is the competition doing in this territory)