MARKETING

Its been quite a rage online . What we knew about

the device was that it was going to be a sub-Rs 500
device. Double spread ads across leading
newspapers in India confirmed that the device was
going to be sold at the price of a cheap screen

In an India where the pre-liberalization cheap is best mantra has

become outmoded, many other brands too have floundered by labelling
themselves cheap. Tata had marketed the jelly bean-shaped mini-car as
a one-lakh-rupee product at a time when the idea of developing a
$2,000-car was considered audacious and unachievable anywhere in the
globe. (The one-lakh was its initial base price, its price currently starts at
about 1.5 lakh rupees and over).

Find the next Innovative

idea to exploit and pitch
it to the group of Venture
Capitalists for funding.
-Business Plan - Financials -Innovative Idea in this Segment -Animated Self Explanatory
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