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Project report

On
Hero Honda

Submitted to:-

Submitted by:-

Miss payal bassi

Yoonaf ishtiaq

Lect of Seminar

BBA 2nd YEAR


Roll no: - 17

Desh Bhagat Institute Of


Management And Computer
Sciences

Hero Honda's company profile

The joint venture between India's Hero Group and Honda


Motor Company, Japan has not only created the world's
single largest two wheeler company but also one of the most
successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in
India to prove that it was possible to drive a vehicle without
polluting the roads. The company introduced new generation
motorcycles that set industry benchmarks for fuel thrift and
low emission. A legendary 'Fill it - Shut it - Forget it'
campaign captured the imagination of commuters across
India, and Hero Honda sold millions of bikes purely on the
commitment of increased mileage.
Over 20 million Hero Honda two wheelers tread Indian roads
today. These are almost as many as the number of people in
Finland, Ireland and Sweden put together!
Hero Honda has consistently grown at double digits since
inception; and today, every second motorcycle sold in the
country is a Hero Honda. Every 30 seconds, someone in India
buys Hero Honda's top -selling motorcycle Splendor. This
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festive season, the company sold half a million two wheelers


i n a single montha feat unparalleled in global automotive
history.
Hero Honda bikes currently roll out from its three globally
benchmarked manufacturing facilities. Two of these are
based at Dharuhera and Gurgaon in Haryana and the third
state of the art manufacturing facility was inaugurated at
Haridwar, Uttrakhand in April this year. These plants
together are capable of producing out 4.4 million units per
year.
Hero Honda's extensive sales and service network now spans
over 3000 customer touch points. These comprise a mix of
dealerships, service and spare points, spare parts stockiest
and authorized representatives of dealers located across
different geographies.
Hero Honda values its relationship with customers. Its unique
CRM initiative - Hero Honda Passport Program, one of the
largest programs of this kind in the world, has over 3 million
members on its roster. The program has not only helped
Hero Honda understand its customers and deliver value at
different price points, but has also created a loyal
community of brand ambassadors.
Having reached an unassailable pole position in the Indian
two wheeler market, Hero Honda is constantly working
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towards consolidating its position in the market place. The


company believes that changing demographic profile of
India, increasing urbanization and the empowerment of rural
India will add millions of new families to the economic
mainstream. This would provide the growth ballast that
would sustain Hero Honda in the years to come. As
Brijmohan Lall Munjal, the Chairman, Hero Honda Motors
succinctly points out, "We pioneered India's motorcycle
industry, and it's our responsibility now to take the
industry to the next level. We'll do all it takes to reach
there.''
HERO HONDA. 'S MISSION
Hero Hondas mission is to strive for synergy between
technology, systems and human resources, to produce
products and services that meet the quality, performance
and price aspirations of its customers. At the same time
maintain the highest standards of ethics and social
responsibilities
This mission is what drives Hero Honda to new heights in
excellence and helps the organization forge a unique and
mutually beneficial relationship with all its stake holders.
HERO HONDA'S MANDATE

Hero Honda is a world leader because of its excellent


manpower, proven management, extensive dealer network,
efficient supply chain and world-class products with cutting
edge technology from Honda Motor Company, Japan. The
teamwork and commitment are manifested in the highest
level of customer satisfaction, and this goes a long way
towards reinforcing its leadership status.

FROM THE CHAIRMAN'S DESK


LEADING WITH A DREAM
We had a dream. The dream of making motorcycles that
would touch and transform the lives of our customers by
giving them a mode of transport that was fuel-efficient,
comfortable and environment friendly. One that would
enhance their efficiency at work, enable them to share
moments of joy with their families and add up to a better
quality of life.
In a scenario where the customer had a few choices, our
vision was to offer the highest quality at a reasonable price,
to meet our customers expectations, and to exceed them.

Behind the success of Hero Honda, is the saga of team-work.


We would like to acknowledge the role played by our JV
partners, Honda Motor Company, Japan, and all our business
associates, shareholders and employees

PROMINENT AWARDS AND ACCOLADES


TO THE CHAIRMAN
Reality by The Institute of Company Secretaries of India

'Lifetime Achievement Award' for Translating


Ye
ar

Awards

Excellence in Corporate Governance into

and Accolades

2006
PROMINENT AWARDS AND ACCOLADES
TO THE CHAIRMAN

2005

Indian Automotive Hall of Pride by Overdrive


CNBC TV18 Commendation of Business Leadership displaying extraordinary Corporate
Leadership and Entrepreneurial Spirit
Padma Bhushan by Government of India
Doctor of Letters (Honoris Causa) by Hemwati Nandan Bahuguna Garhwal University,
Srinagar Garhwal
Lifetime Achievement Award by ET Awards for Corporate Excellence

2004

Life Time Achievement Award for Management by All India Management Association
D. Litt. (Honoris Causa) by Banaras Hindu University
Lifetime Achievement Award by Amity Business School
Lifetime Achievement Award by HT Power Jobs

2002

Entrepreneur of the Year Award by Business Standard


Giants International Award to the Chairman in the field of Business & Industry
Business Leadership Award by Madras Management Association

2001

Entrepreneur of the Year Award by Ernst & Young

2000

Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI, Jamshedpur

1998

Business Leader of the Year by Business Baron

1997

Distinguished Entrepreneurship Award by PHD Chambers of Commerce & Industry

1995

National Award for outstanding contribution to the Development of Indian Small Scale
Industry (NSIC Award - Presented by President of India)

1994

Businessman of the Year by Business India Group of Publications

1992

Honorary Membership - Indian Institution of Industrial Engineering Award

ABOUT THE CHAIRMAN


Brijmohan Lall Munjal Seeding a Dream
"Don't dream if you can't fulfill your dreams'' Brijmohan Lall
Munjal is often fond of saying. The founder and patriarch of
the $ 2.8 billion Hero Group is your classic first generation
entrepreneur. He is a man who started small, dreamt big and
used a combination of grit and perseverance to create one of
the country's largest corporate groups and the World's No.1
Two Wheeler Company.
Instinctive from a young age, Brijmohan Lall made a rather
unusual start in life. Around the time when the freedom
movement in India was taking shape in the late 1920s, he
walked into a newly opened Gurukul (Indian heritage school)
near his home in Kamalia (now in Pakistan). He was only six
years old then.
Thus began an extraordinary tale of courage and
perseverance. Brijmohan began his business story after
partition in 1947, when he and his brothers relocated to
Ludhiana. The family set up a company that provided poor
people with basic transport (cycles). Three decades later, as
India evolved, he added a second crucial chapter - which
visualized affordable and technologically superior transport
to millions of middle class Indians. The rest is history.

Building Relationships
When Brijmohan and his brothers started out, there was no
concept of organized dealer networks. Companies just
produced, and most dealers functioned like traders.
Brijmohan changed the rules of the business by trusting his
gut instincts; introducing business norms that were ahead of
their time, and by investing in strategic relationships.
Brijmohan built a series of bonds and networks with
hundreds of family members, vendors, dealers and
employees. Much like the Japanese keiretsu system, these
networks are now the glue that holds the Hero Group
together.

"Thanks to the relationships that we have nurtured so


passionately in the Hero Family, the younger generations of
some of our bicycle dealers have become dealers of Hero
Honda. These relationships have survived through
generations - through bad times and good times'' the
patriarch now reminiscences.

Besides bonding with his vendors and dealers, Brijmohan has


been personally responsible for kindling a spirit of
entrepreneurship amongst his employees, and today, 40 of
his former employees are successful entrepreneurs.
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Staying Ahead
Though not technically qualified in the conventional sense,
few of his contemporaries have understood the dynamics of
technology better than Brijmohan Lall has. He could always
visualize the applicability of technology before others could.
For example, in the 1980s, when all two-wheeler companies
in India opted for two-stroke engine technology, Brijmohan
preferred a four-stoke engine - a technology that
dramatically increased fuel efficiency and reduced
maintenance costs. This technology was one of the biggest
reasons for Hero Honda's stupendous success.
Time and again, Brijmohan managed to steal a march over
his industry peers. For example, when Honda Motors of Japan
was looking for a collaborator in the 1980s, the Hero Group
was not high up the pecking order initially as there were
other more eligible and established suitors.
Yet it didn't take long for the astute Japanese to realize that
the Hero Group and Honda had much more in common than
earlier perceived; there a sharp focus on financial and raw
material management, and employee turnover was low.
Honda officials were also amazed to find that the Munjals
were already practicing "Just-in-time-inventory" at the time
(JIT). It turned out that Brijmohan Lall's aspiration to provide
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cheap transportation to India's poor by default ensured lean


and cost-effective operations. This in turn increased vendor
efficiency and led to near-zero inventories.

BOARD OF DIRECTORS
Name of the

Designation

No.
1

Directors
Mr. Brijmohan Lall

Chairman & Whole-

Munjal
Mr. Pawan Munjal

time Director
Managing Director &

Mr. Toshiaki Nakagawa

CEO
Joint Managing

4
5

Director
Mr. Sumihisa Fukuda
Technical Director
Mr. Om Prakash Munjal Non-executive
Mr. Sunil Kant Munjal

Director
Non-executive

Mr. Masahiro

Director
Non-executive

Takedagawa
Director
Mr. Satoshi Matsuzawa Non-executive

(Alternate Director to

Director
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Mr. Takashi Nagai)


Mr. Pradeep Dinodia

Non-executive &

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Gen.(Retd.) Ved

Independent Director
Non-executive &

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Prakash Malik
Mr. Analjit Singh

Independent Director
Non-executive &

Dr. Pritam Singh

Independent Director
Non-executive &

Ms. Shobhana Bhartia

Independent Director
Non-executive &

Mr. Sunil Bharti Mittal

Independent Director
Non-executive &

Mr. Meleveetil

Independent Director
Non-executive &

Damodaran

Independent Director

12
13
14
15.

BRIEF PROFILE OF DIRECTORS


MR. BRIJMOHAN LALL MUNJAL

Mr. Brijmohan Lall Munjal is the founder Director and


Chairman of the Company and the $ 2.8 billion Hero Group.
He is the Past President of Confederation of Indian Industry
(CII), Society of Indian Automobile Manufacturers (SIAM) and
was a Member of the Board of the Country's Central Bank
(Reserve Bank of India ). In recognition of his contribution to

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industry, Mr. Lall was conferred the Padma Bhushan Award


by the Union Government.
Mr. Brijmohan Lall Munjal is currently on the board of the
following companies:
No Name of Company

Nature of Office

.
1

Hero Honda Motors Limited

Chairman and Whole-

Hero Cycles Limited


Hero Honda Finlease Limited
Munjal Showa Limited
Sunbeam Auto Limited
Easy Bill Limited
Hero Financial Services

time Director
Chairman and
Chairman and
Chairman and
Chairman and
Director
Director

2
3
4
5
6
7

Director
Director
Director
Director

Limited
8
Munjal Auto Industries Limited Director
9
Shivam Autotech Limited
Director
10 Daimler Hero Commercial
Director
Vehicles Limited

MR. PAWAN MUNJAL

Mr. Pawan Munjal is the Managing Director and CEO of the


Company. He is responsible for growth and strategic
planning for the entire Group. A graduate in mechanical
engineering, Mr. Munjal has been instrumental in bringing
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about technological and managerial excellence in the


Company's operations. He has been the Chairman of several
Committees of CII.
He is also on the board of Indian Institute of Management,
Lucknow . An avid golfer, Mr. Munjal is Past Chairman of the
Asian PGA Tour Board of Directors and the Past President of
Professional Golfers Association of India (PGAI). Under his
guidance, Hero Honda launched the Hero Indian Sports
Academy (HISA) in collaboration with Laureus Foundation to
provide equal opportunities in sports to various communities
and to reward talent in the country.
Mr. Pawan Munjal is currently on the Board of the following
companies:

No Name of Company

Nature of

.
1

Hero Honda Motors Limited

Office
Managing

Hero Honda Finlease Limited


Daimler Hero Commercial Vehicles

Director
Director
Director

2
3

Limited

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SALES PERFORMANCE

July'05 July'06
Total Sales
Exports (incl in
above)

23005 23531
0

6900

10575

FY 05-

FY 06-

06

07

917617

1068006

36441

39970

Hero Honda Registers 23% Growth in June'06


Hero Honda Sells Over 2.50 Lakh Units in February 2006
Hero Honda Begins 2006 On A High Note
Hero Honda Motors Scales A New High In Cy 05
Hero Honda Continues On The Growth Path
Retail Sales Escalate To An Unprecedented 4 Lakh + Units
In October05
Hero Honda Registers 22.3 Per Cent Growth In September
05
Hero Hondas Sales Jump 28.5 Per Cent In August 2005
Hero Honda Registers 12 Per Cent Growth In Sales In July
2005
Hero Honda Registers 13% Growth In Sales In Q1 Of 200506
Hero Honda Motorcycle Sales In May At 2,26,072
Hero Honda Starts The Financial Year With Over 20%
Growth

15

HERO HONDA REGISTERS 23% GROWTH IN JUNE '06


Records a growth of 21% Sales in Q1 Of 2006-07
New Delhi, July 01, 2006: Hero Honda, the 'World No.1'
two-wheeler company, continues to strengthen its leadership
in the Indian two-wheeler industry, registering impressive
growth in sales in the first quarter of the FY 2006 - 07.
For the quarter ending June 2006, the company achieved
cumulative sales of 8,32,692 units, recording a growth of
21.29% compared to the same period last year. During the
corresponding period last Financial Year, the company had
recorded sales of 6,86,494 units in the first quarter ending
June 2005.
In June 2006, the company sold 2,78,660 units registering an
impressive growth of 23.26% as against 2,26,073 units in
June last year.
During the month, Hero Honda launched Glamour FI - India's
first Fuel Injection motorcycle. The new technology
eliminates the need for a carburetor, offers the most
comfortable drive and the lowest emissions, in addition to a
host of other features, which is now available for the first
time to Indian two-wheeler riders.

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Hero Honda Sells Over 2.50 Lakh Units In February


2006
CUMULATIVE SALES JUMP 14.16 %
New Delhi, March 1, 2006: Hero Honda, the World No. 1
two-wheeler company for the fifth year in a row, has
continued to exhibit a leaders performance in the first
couple of months in 2006.
During the month of February 2006, the company sold
2,50,695 units, as compared to 2,23,546 motorcycles sold
during February 2005. This translates into a growth of 12.14
per cent in sales volume.
The cumulative sales of the company for the period April
2005 - February 2006 also witnessed a notable jump of
3,38,632 units, from 23,89,807 to 27,28,439 units during the
corresponding period last year. This reflects a growth of
14.16 percent.
In January 2006, Hero Honda rolled out its first 100cc
gearless scooter the Pleasure across India. The company
also launched 22 first ever women-exclusive scooter
showrooms Just4her across the country. Just4her is a
unique concept pioneered by Hero Honda Motors targeting
the women customers.
In January 2006, Hero Honda was also conferred the honor of
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the Bike Maker of the Year by NDTV Profit-Bike and Car for
the year 2005. Additionally its 150 cc offering Achiever
received the coveted Bike of the Year award. Achiever and
Glamour also received the best bike awards for their
respective categories. The most desirable amongst these
awards, the NDTV Viewers Choice award in the bike
category was also awarded to Hero Honda Glamour, truly
exemplifying the customers enduring trust and faith in the
company.

Hero Honda Begins 2006 On A High Note


CUMULATIVE SALES JUMP 14 %
New Delhi, February 1, 2006: Hero Honda, the World No
1 two-wheeler company for the fifth consecutive year, has
continued to exhibit a leaders performance in the first
month of the New Year.
During the month of January 2006, the company sold
2,49,450 motorcycles, as compared with 2,30,280
motorcycles sold during January 2005. This translates into an
increase of 8.3 % in sales volume.
The cumulative sales of the company for the period April
2005 - January 2006 has also increased to 24,77,744
motorcycles, a notable jump from 21,66,261 motorcycles
during the corresponding period last year. This reflects a
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growth of 14.3 %.
In the month of January, Hero Honda rolled out its first
scooter, the 100cc Pleasure and launched 22 womenexclusive scooter showrooms Just4her across the country.
The cities where Just4her showrooms were launched
include Lucknow, Delhi, Ahmedabad, Pune (two showrooms),
Bangalore, Hyderabad, Baroda, Madgaon, Chennai (two
showrooms), Chandigarh, Ludhiana, Jaipur, Nagpur,
Jamshedpur, Bhubaneswar, Guwahati, Coimbatore, Cochin,
Indore and Raipur.
The month of January also saw Hero Honda being conferred
the honour of the Bike Maker of the Year by NDTV ProfitBike and Car for the year 2005. Additionally its 150 cc
offering Achiever received the coveted Bike of the Year
award. Achiever and Glamour also received the best bike
awards for their respective categories. The most desirable
amongst these awards, the NDTV Viewers Choice award in
the bike category was also awarded to Hero Honda Glamour,
truly exemplifying the customers enduring trust and faith in
the company.

Hero Honda Motors Scales A New High In Cy 05


CLOSES THE YEAR WITH SALES OF OVER 29 LAC BIKES
New Delhi, January 2, 2006: Hero Honda, the World No.
1 two-wheeler company, set precedence in the industry by
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registering an unparalleled growth throughout the calendar


year (CY) 2005. In the year that logged an impressive growth
in the two-wheeler sector, Hero Honda continued to exceed
expectations by selling a staggering 29,16,523 motorcycles
during the calendar year 2005. This converts to a growth of
15.3 per cent over CY 04 where the company sold 25,28,699
bikes.
Mr. Pawan Munjal, Managing Director, Hero Honda Motors
Ltd., thanked customers for the companys continuous
brilliant performance. He said This year has been exciting
for us where we crossed significant milestones. We fulfilled
our commitment to the customers by providing the latest
and global standard products. We launched several new
products this calendar year. It is to the complete credit of our
customers who have shown continued faith in us and our
products that we have achieved the World No. 1 two-wheeler
company year after year."
During CY 05, the company continued its consistent growth
in sales performance. In December 2005, the company sold
a total of 2,45,104 motorcycles as compared with 2,30,751
bikes during the same month last year which means an
increase of 6.2 per cent. With this, the cumulative tally for
the period April-December 2005 stands at 22,31,104 bikes,
clocking a growth of 15.2 percent over the year 2004. The
company sold 19,35,981 motorcycles during the same period
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last year.
The calendar year 2005 also saw a slew of new launches in
various segments by the company. One of the biggest
milestones was the launch of Pleasure- the first scooter by
Hero Honda. Pleasure which is slated to hit the roads in
January is targeted primarily at women. Having established
its leadership in the industry, Hero Honda further
consolidated its position by launching three new motorcycles
- Super Splendour, Glamour and Achiever.
The year also witnessed one of the highest civilian
honours, the Padma Bibhushan being awarded to Mr.
Brijmohan Lall, Chairman, Hero Honda Motors, for his
invaluable contribution to trade, industry and
philanthropist activities. Mr. Brijmohan Lall is a first
generation entrepreneur who through sheer hard
work and perseverance has made his mark on the
global business environment. During the year Mr.
Brijmohan Lall was also honoured with a Lifetime
Achievement Award by the Economic Times.

Hero Honda Continues On The Growth Path


CUMULATIVE SALES FOR THE PERIOD APR-NOV 05
GROWS BY OVER 14 PER CENT
New Delhi, December 1st, 2005: Hero Honda, the World
No. 1 two-wheeler company, is continuing to ride high on its
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steady sales performance month after month.


During November 2005, the company recorded a sales
volume of 2,51,186 motorcycles as compared with 2,35,836
motorcycles sold during the same month last year. This
translates into an increase of 6.5 per cent.
The cumulative sales of the company for the period AprilNovember 2005 has also jumped by 14.7 per cent,
increasing from 17,05,230 motorcycles sold during April
November 2004 to 19,56,416 motorcycles sold during the
same period in 2005.
The month of November also witnessed the 5th Hero Honda
Indian Television Academy Awards, the first and only
television awards in the country.

Retail Sales Escalate To An Unprecedented 4 Lakh +


Units In
October 05
DESPATCH CROSSES THE 3-LAKH LANDMARK
New Delhi, October 31, 2005: Hero Honda, the World
No.1 two wheeler manufacturer, has set yet another
precedent for the Indian two-wheeler industry by recording
incredible sales in October 2005. The companys retail sales
crossed the 4-lakh milestone, for the first time ever in the
Indian two-wheeler industry.
Additionally, dispatch during the month also reached an
unprecedented high of 3,02,000 units, marking a remarkable
jump of 23.02% as compared with the corresponding month
in 2004. The company had recorded dispatch of 2,45,475
units in October 2004.
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Hero Hondas achievement of the landmark 4 lakh plus retail


sales and 3 lakh plus dispatch, within a single month, is an
extraordinary feat considering the growing competition in
the two-wheeler market and is certain to redefine industry
standards.
The companys sales performance during October 2005 is a
testimony to the success of its customer centric business
philosophy. Month over month, the company has been
recording increasing sales, also signifying the success of its
new models launched in the current year.
The companys sales (dispatch) during the month is up by
13.5%, as compared with the previous month (September
2005), when the company had recorded sales of 2,66,071
units.
With the first festive month ending, Hero Hondas cumulative
sales (dispatch) for the period April-October 2005 has also
registered a significant growth of 17.87% over the
corresponding period in the previous year. The companys
cumulative sales tally has thereby increased to 17,31,992
units, a jump from 14,69,394 units in 2004.
With the recent launch of Achiever in end-October and the
forthcoming launch of Pleasure in mid-November, the
company is confident of continuing its upward movement on
the sales chart.
The companys festive promotion, which offers Rs.1001/- off
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on each of its models, has also met with huge success,


across the country.

Hero Honda Registers 22.3 Per Cent Growth In


September 05
CLOSES HALF YEAR WITH IMPRESSIVE NUMBERS
New Delhi, 1st October 2005: Hero Honda, the World
No.1 two-wheeler company, for the fourth consecutive year,
continued its upswing during the month of September 2005.
The September sales of Hero Honda mark an impressive
growth of 22.3 per cent over last year. The company sold
2,66,071 bikes in September 2005 as against 2,17,507 bikes
in the corresponding month during the previous year. Sales
during the month have also jumped by 9.6 per cent over the
previous month (August 2005), when the company sold
2,46,304 motorcycles.
The cumulative sales of the company for the period April September 2005 have also shown a growth of 16.84 per cent
over the corresponding period last year. The cumulative
sales during the period have increased to 14,29,992
motorcycles from 12,23,919 motorcycles during AprilSeptember 2004.
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Hero Honda's Sales Jump 28.5 Per Cent In August


2005
PHASED LAUNCH OF 'GLAMOUR' COMPLETED; OVER
45,000 UNITS SOLD ALREADY
New Delhi, September 01, 2005: Hero Honda Motors Ltd.,
the World No.1 two-wheeler company for the fourth
consecutive year, is continuing with its robust performance
month after month. The companys emphasis on proactive
understanding and satisfaction of customer needs and
desires along with new product offerings has resulted in the
company consolidating its leadership in the industry.
The company sold a total of 2,46,304 motorcycles during
August 2005, thereby registering an impressive growth of
28.5 per cent in sales over the corresponding month last
year. The company had sold a total of 1,91,635 motorcycles
in August 2004.
At the end of August 2005, the cumulative sales of the
company for the period April - August 2005 stood at
11,63,921 motorcycles, translating into a growth of 15.6 per
cent. The company had sold 10,06,412 motorcycles during
the corresponding period (April-August 2004) last year.
Also during the month, Hero Honda completed the phased
launch of Glamour- its new offering in the 125 cc segment.
The bike comes powered with the futuristic and exemplary
Quantum Core engine, which has been perfected after a
series of refinements and offers customers an
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unprecedented combination of top-class fuel-efficiency and


high power. The company has already sold over 45,000 units
of Glamour since its first launch in South India towards the
end of June, demonstrating a tremendous response from
customers.

Hero Honda Registers 12 Per Cent Growth In Sales In


July 2005
CUMULATIVE SALES CROSS NINE LAKH BIKES IN FOUR
MONTHS
New Delhi, August 01, 2005: Hero Honda Motors Ltd., the
World No.1 two-wheeler company has come to epitomize
consistent performance. The company has, month on month,
managed to stand up against all odds and maintained its
leadership in the increasingly competitive 2-wheeler
segment.
During the month of July 2005, the company sold 2,30,050
bikes, as against 2,05,654 bikes in the corresponding period
last year, thus registering a sales growth of 12 per cent.
For the period April - July 2005, the cumulative sale of the
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company stood at 9,17,617 units, translating into a growth of


12.6% per cent. The company had sold 8,14,777 units during
the corresponding period last year.
The company was able to achieve this impressive growth in
the face of continuing supply constraints of components
caused by the volatile labour situation prevailing in parts of
the state of Haryana, where both the manufacturing plants
of the company are located. The adverse situation impacted
other industries in the region as well. Thanks to the initiative
taken by the Haryana government, the situation has
improved and production is expected to be back on track.
Market demand for Hero Honda products remains buoyant
and the company launched Glamour- a new entry by the
company in the premium deluxe segment, in Western India
during this month. The bike was very successfully launched
in South India in the previous month and has been very well
received by the customers in that region. With this new
product in its portfolio, the company is now looking at
consolidating its indisputable leadership in the market.

Hero Honda Registers 13% Growth In Sales In Q1 Of


2005-06
New Delhi, July 01, 2005: Hero Honda, the World No.1
two-wheeler company, continues to strengthen its leadership
in the Indian two-wheeler industry, registering impressive
27

growth in sales in the first quarter of 2005 06.


For the quarter ending June 2005, the company achieved
cumulative sales of 6,86,494 units, recording a growth of 13
per cent. During the corresponding period last Financial Year,
the company had recorded sales of 6,09,123 units.
In June 2005, the company sold 2,26,073 bikes registering a
growth of 12.5% as against 2,00,922 units in June last year.
This impressive growth was achieved in the face of
continuing supply constraints of components caused by the
volatile situation prevailing in parts of the state of Haryana,
where both the manufacturing plants of the company are
located. The adverse situation has impacted other industries
in the region as well.
However, market demand for Hero Honda products remains
buoyant and production is expected to be back on track to
meet this demand. With the steady progress of monsoon, the
outcome also remains positive.

Hero Honda Motorcycle Sales In May At 2,26,072


New Delhi, June 1, 2005: Hero Honda, the World No. 1
two-wheeler company, sold 2,26,072 units in May 2005.
The impressive figure was achieved despite some supply
constraints. With the huge demand for Hero Honda bikes in
the market and supplies now back to normal, sales are set to
get a boost in June.
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During the month of May, Hero Honda also announced


auditions for Hero Honda MTV Roadies- 3, a reality show that
the company has been associated with for the last two
years. This year the Hero Honda MTV Roadies journey will
begin on June 12th from Jaisalmer to Leh with 13 bikers on
Hero Honda Karizma, the only premium sports bike in India.
The show aims at testing the participants endurance and
bringing out the real riders in them.

Hero Honda Starts The Financial Year With Over 20%


Growth
New Delhi, May 2, 2005: Hero Honda, the World No. 1
two-wheeler company, has started the year with a bang. The
company sold impressive peak capacity 2,35,422
motorcycles during April 2005, a jump of 20.09% per cent as
compared with the corresponding period in the previous FY.
The company had sold 1,96,024 motorcycles in April 2004.
The month also saw the launch of CD Deluxe, the stylish,
true value, 100cc motorcycle from Hero Honda,
encompassing the legendary Hero Honda values of fuelefficiency, economy and rock-solid dependability. The new
model comes with a unique suspension, which smoothens
29

and absorbs bumps on rough roads. Also, its double tubularcradle frame imparts extra stability to the motorcycle.
CD Deluxe is available at an ex-showroom price of
Rs.33,900/- across India, in five attractive colours - Candy
Blazing Red, Black (2 stripes), Candy Tahitian Blue, Cloud
Silver, Amaranth Maroon and Cool Mint Green. The new
model is a part of the companys efforts to offer enhanced
value-for-money to its customers.

PRINT ADs
New Launches:

Glamour

Just4her

Glamour PGMFI

CD Deluxe

CBZ X-Treme

Achiever

Next Generation

Pleasure

Splendar NXG

of Motorcycling
30

Hunk
Campaigns:
We got a Good thing Going!

A Lot less Stops


One Litre Road
Stretch That Litre. Save Petrol

Chartered Accountant

Over-Time

It's the Honda

Best Seller

Economical Honours
Others:

World's No.1!

Friends For Life

Nawab of
Najafgarh

31

Designed to Excel Awaaz Consumer Awards '06


Quick
Links

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STOCK HISTORY
Details of issue of Equity Shares since beginning
Date of Date of Particulars of Issue No. of
Approva
Issue
Shares
l
19.01.84 Subscription shares
09.08.19 19.03.85 Public Issue

150
11999985

84
09.08.19 29.04.87 Issue of Rights Shares 3975000
84
in the ratio of 15:50
09.08.19 07.02.19 Issue of Bonus Shares 3993750
84
95
in the ratio of 1:4
09.08.19 28.09.19 Issue of Bonus Shares 19968750
84
98
in the ratio of 1:1
09.08.19 26.03.20 Sub-division of Equity

199687500

84

01

Shares of Rs. 10 each


Into 5 Equity Shares of

Rs. 2 each
* Equity Shares of Rs. 2 each.

35

LISTING INFORMATION
Hero Honda Motors Ltd. is actively traded on the bourses
and is included in the computation of the BSE Sensex,
BSE-100, BSE-200, BSE-500, S&P CNX Nifty and S&P CNX
500. The scrip is traded on the nationwide network of
terminals of the following Stock Exchanges:
The Stock Exchange, Mumbai
Phiroze Jeejeebhoy Towers , Dalal Street, Mumbai - 400 001
Telephone: 022-2272 1233/34
Facsimile: 022-2272 1552
e-mail: info@bseindia.com
Website: www.bseindia.com
BSE Code: 500182
National Stock Exchange of India Limited
Exchange Plaza ,
Plot No. C/1, G Block, Bandra-Kurla Complex,Bandra (East),
Mumbai - 400 051
Telephone: 022-2659 8100-114, 5641 8100 - 108
Facsimile: 022-2659 8120
e-mail: cc_nse@nse.co.in
Website: www.nseindia.com
NSE Code: HEROHONDA

The Company has paid the annual listing fee to the


Stock Exchanges for the financial year 2005-06 in
stipulated time.
36

HEROHONDA BIKE MODELS


Model: Achiver ES

Model: Achiver Kick Start

Model: CBZ Xtreme ES

Model: CBZ Xtreme Kick


Start

Model: CD Dawn

Model: CD Deluxe

Model: Glamour Electric


Start

Model: Glamour FI ES

Model: Glamour FI Kick


Start

Model: Glamour Kick Start

Model: Hunk ES

Model: Hunk Kick Start

Model: New Karizma

Model: Passion Plus

Model: Pleasure

Model: Splendor NXG


(Alloy)

Model: Splendor NXG


(Spoke)

Model: Splendor Plus

Model: Super Splendor

Model: Ambition

Model: CBZ

Model: CBZ* Kick Start

Model: CBZ* Electric Start

Model: CD 100 SS

37

Model: Dawn

Model: Karizma

Model: Passion

Model: Splendor

Model: Street Dlx

Model: Super Splendor KS

38

HERO HONDA KARIZMA


Jet Set Go...
Hero Honda Karizma was the first real sports bike in India. The bike
addresses to those who have a passion for speed and styling and
head-turning looks. It has 17 ps power thrust and picks up 0-60 in 3.8
heart-stopping seconds. The bike is based on power and styling. Disc
breaks and Mag wheels makes Karizma the safest jet on the road.

Company

Stroke

Maximum Power

Displacement

Hero Honda
Motors Ltd.

4-Stroke

16.8 bhp @ 7000 rpm

223 cc

Striking Features
Style
Sporty position of the seat.
It stands on its feet even at speeds reaching up to 130 kmph.
Fuel Efficiency.
Color Variants
Pearl Composed Red
Myth Gold Metallic
Sparkling Silver
39

Turquoise Blue
Candy Blazing Red
Black
Moon Yellow
Price Tag - Rs 79,000 Ex-Showroom in Delhi
.
(The prices are to the close approximation. Please check the latest
prices and variant specifications with your dealer.)
Technical Specifications
Dimension & Weight
Overall height

1160 mm

Overall length

2125 mm

Overall Width

755 mm

Wheelbase

1355 mm

Ground Clearance

150 mm

Kerb weight

150 kg

Fuel Tank Capacity

15 litres

Engine
Type

OHC, Air
Cooled

Stroke (2/4)

4-stroke

No. of cylinders

Single
Cylinder

Displacement

223cc

Electrical

12 V, 7.0
40

Ah
Transmission
No. of Gears

5 speed

Clutch

Multiplate wet
type

Performance
Maximum Power

16.8bhp
@
7000rpm

Max. Torque

Start

Kick /
Electric

Suspensions

Front

Telescopi
c
Hydraulic
Shock
Absorbers

Rear

Swing
arm with
5 step
adjustable
type
hydraulic
shock
absorber

Brakes
Front
Rear

Disc
Brakes,
276 mm
diameter
Internal
Expandin
41

g Shoe,
130 mm
Tyres
Front

2.75 x 18
- 42 P

Rear

100 / 90 x
18 - 56 P

More 150 cc - 500 cc Bikes in India


Bajaj Avenger
Bullet Electra
Hero Honda Hunk
Kinetic Comet
TVS Apache RTR FI
160

Bajaj Pulsar
Bullet 350
Hero Honda CBZ Xtreme
Thunderbird

Bajaj PulsarDTSi
Hero Honda Achiever

TVS Fiero FX

Yamaha R15

Honda Unicorn
TVS Apache

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Hero Honda-Hunk
Hunk, the latest launch from Hero Honda, as the
name indicates is a manly bike. Hunk is the fourth product in the
150cc. Hunk is very sporty in looks and performance. The look of the
bike is definitely a upright one having a brawny styling. The bike is
available in the market in four colors black, blue, red and silver. The
cover of air filter and battery are of black and silver colors and the tail
extension has a dual black color painted on it. The engine is also not
the typical black in color but it has got silver and gray colors on it. The
front forks and gas filled rear have copper and gray colors. The bike
has got a big tank and black alloy wheels.
Available Models of Hunk
Model

Price Ex.Showroom(Mumbai)
Engine
Price

Hero Honda Hunk 150

149.2 cc

Rs. 59,749

Hero Honda Hunk 150


Price Rs.59,749
Price Ex. Showroom (Mumbai)

43

Specifications

Colors

Photos

Dimensions and Weights


Length
2080 (mm)
Width
765 (mm)
Height
1095 (mm)
Wheelbase
1235 (mm)
Seat Height
Ground Clearance 145 (mm)
Fuel Tank Capacity 12.4 (L)
Reserve
Tank
2.2 (L)
Capacity
Self Kerb weight
146 (kg)
Kick Kerb weight
143 (kg)
Performance
Max Speed
Acceleration(0200m)
Overtaking
Acceleration
for
200
m
(at
40kmph)
Acceleration (0-60
kmph)
Mileage (in Indian
Mode)
Body and Tyre
Frame
Front Suspension

Telescopic
44

Hydraulic
Rear Suspension
Swing Arm
Front Tyre
2.75 X 18 42P
Rear Tyre
100/90 X 18 - 56P
(W
Front Brake Drum Front Brake Disc
240 (mm)
Rear Brake Drum 130 (mm)
Rear Brake Disc
Engine and Transmission
Engine Type

Air Cooled, 4 Stroke Single


Cylinder O
149.2 cc (cc)
14.4Ps@8500rpm
12.8Nm@6500rpm
CV

Engine response
Displacement
Net Power
Torque
Air Filter
Carburetor
ACG
Power
Generating
Capacity
Oil Capacity
Transmission
Gear Shift Pattern Electricals
Ignition
Battery
Start
Battery
Start

In

Kick

In

Self

12V -7 Ah
45

Headlamp
Tail / Stop lamp

Front Right View

12V - 35 / 35 W
12 V - 5W, 12V 21W

Back View

Metre

Another Colour
View

46

Hero Honda-Achiever
Its new Power Pro 149.1cc 4 stroke air-cooled
engine produces power of 13.4 bhp (10 kW).
Its petrol tank comes with excellent body graphics. Its masculine and
robust structure is really eye-catching to many bikers.
Riding here becomes safer due to the presence of multi-reflector
headlight with halogen lamp and a position lamp, multi-reflector tail
light and winkers, protective visor etc.

Available Models of Achiever Price Ex. Showroom(Mumbai)


Model
Engine
Price
Hero Honda Achiever 150
149.1
Rs. 53,200

Hero Honda Achiever 150


Price Rs.53,200
Price Ex. Showroom (Mumbai)
Specifications

Colors

Photos

Dimensions and Weights


Length
Width
Height
Wheelbase
Seat Height
Ground
Clearance

1290 (mm)
47

Fuel
Tank
12 (L)
Capacity
Reserve
Tank
Capacity
Self Kerb weight Kick Kerb weight 134 (kg)
Performance
Max Speed
101 (kmph)
Acceleration(0200m)
Overtaking
Acceleration for
200
m
(at
40kmph)
Acceleration (05 (Sec)
60 kmph)
Mileage
(in
Indian Mode)
Body and Tyre
Frame
Front
Suspension
Rear Suspension
Front Tyre
Rear Tyre

Diamond Cradle
Telescopic
hydraulic
Swing Arm
2.75 X 18 - 42 P /
4
3.00 X 18 - 52 P /
6

Front
Brake
Drum
Front Brake Disc 240 (mm)
Rear Brake Drum 130 (mm)
Rear Brake Disc 48

Engine and Transmission


Engine Type

4 Stroke, Air
Cooled
Engine response Displacement
149.1 (cc)
Net Power
13.4bhp@6500rpm
Torque
12.8nm@5000rpm
Air Filter
Carburettor
ACG
Power
Generating
Capacity
Oil Capacity
Transmission
5-Speed
Gear
Shift
Pattern
Electricals
Ignition
Battery In Kick
Start
Battery In Self
12V - 2.5 Ah
Start
Headlamp
35/35 W Halogen
Tail / Stop lamp -

Herohonda-Glamour
Hero Honda Glamour is equipped with all the
required market friendly features. Two models of this bike are based
49

on all the technological advances. It is the bike for every kind of


customers and with different choices. This bike comes with all the
facilities that all finicky bike lovers really look for in his best
possession

Available Models of Glamour Price Ex.Showroom(Mumbai)


Model
Engine
Price
Herohonda Glamour Fi
124.8
Rs. 53,000

Herohonda Glamour Fi
Price Rs.53,000
Price Ex. Showroom (Mumbai)
Specifications

Colors

Photos

Dimensions and Weights


Length
2005 (mm)
Width
735 (mm)
Height
1070 (mm)
Wheelbase
1265 (mm)
Seat Height
Ground Clearance 150 (mm)
Fuel Tank Capacity 12 (L)
Reserve
Tank
1.5 (L)
Capacity
Self Kerb weight
129 (kg)
Kick Kerb weight 125 (kg)
Performance
Max Speed

50

Acceleration(0200m)
Overtaking
Acceleration
for
200
m
(at
40kmph)
Acceleration (0-60
kmph)
Mileage (in Indian
Mode)
Body and Tyre
Frame
Front Suspension

Telescopic
Hydraulic
Rear Suspension
Swing Arm
Front Tyre
2.75 x 18 - 42 P
Rear Tyre
3.0" x 18 - 52 P
Front Brake Drum 240 (mm)
Front Brake Disc
Rear Brake Drum 130 (mm)
Rear Brake Disc
Engine and Transmission
Engine Type

Air-Cooled, 4stroke OHC


Engine response
Displacement
124.8 (cc)
Net Power
9.0bhp@7000rpm
Torque
10.3Nm@4000rpm
Air Filter
Carburettor
ACG
Power 51

Generating
Capacity
Oil Capacity
Transmission
4-Speed
Gear Shift Pattern Electricals
Ignition
Battery In
Start
Battery
In
Start
Headlamp

Kick
Self

Tail / Stop lamp

35W / 35W Halogen


-

52

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