New Member Recruitment Policy

Developed by the One PSR Committee (constituted differently at that time); considered, revised
and then recommended by the chapter leadership meeting; and approved by the Board in 2007.
The following text contains the operational sections of a much longer document from 2007 that
includes prior history, references to earlier policies, etc.

Rationale for the New Program

1. Improve incentive for chapters to generate new members.

There is a significant cost incurred by chapters to engage and attract new members and to
provide a local means to engage with PSR through events and local issues/newsletters.
2. Increase income for chapters without increasing National expenses.
The cost for a small incremental increase in the number of direct mail pieces are
mitigated by the increase in high quality members.
3. Yield a higher percentage of medical personnel.
Appeals launched from the chapters could garner more medical personnel, our core
membership base. Recruitment is successful either with directed mail to a targeted list of
physicians and other health personnel signed by a known physician or by direct personal
appeal for membership drives through events or direct contact.
4. Foster identity as members of both the national organization and the local chapter.
Members will view the coordinated effort between national and chapter leaders as both
increasing effectiveness and efficiency and therefore a strong investment of their funds.
Chapters want their members to feel included in the National organization and would
benefit from National’s direct mail program.
5. Reflect that work of PSR is both local and national.
PSR members are served by both chapters and National. Both National and chapters
have opportunity to engage new members in actions. National and chapters will benefit
from having ALL PSR members in the national database so that the membership number
given publicly includes national and chapter members.

New Member Recruitment Policy

The ONE PSR Committee has recommended that all donations made by new or lapsed members
recruited by chapters beginning at the implementation of this policy be split 50/50 between
chapters and National in perpetuity.

A PSR member is defined as someone who shows intent to join and be a part of National PSR’s
mission and work either by signing up through the website, completing a membership brochure,
or returning an educational alert (direct mail) with at least $X (probably between $25-35), which
is the cost of membership. For the cost of membership, they will receive 9 educational alerts
through the mail, PSR Reports, access to members only section of the website, educational
conference calls, and electronic action alerts. People who donate at a lower dollar value than the
membership amount will be considered donors and will receive 9 educational alerts through the
mail and can sign up to receive electronic action alerts, but their donations will not be considered
under this dues split program. PSR constituents will then include members, donors, and
activists. The donation split will not include one time donations solicited directly by chapters for
their programs.

Donations include, but are not limited to, the first membership donation plus responses to all
direct mail renewals and appeals generated by National. Lapsed members will be defined as
those who have not made a contribution to PSR in at least 36 months (3 years) and will be
included under this policy if they are reinstated by a chapter.

This program should be evaluated annually. Evaluation should include a cost/benefit analysis for
both chapters and National.

Executing the New Program:

1. Chapter-recruited members will be reported to National staff on a quarterly basis in a

standardized excel format with all the pertinent information, including contact
information and full donation amount, along with 50% of the membership fee collected in
a single check for all new members within the last quarter. This policy will not work
unless chapters send National their lists of newly recruited members on a regular basis.
2. Chapters will be paid their portion of donations by National on a quarterly basis by
check. They will also receive an excel report with pertinent information about each
member included, with the full amount of each gift. The excel lists will prioritize new
members and those with new information changes.
3. Those joining PSR via the national website will be designated a chapter-recruited
member if they identify themselves as being recruited by a chapter in a dropdown menu
section.
4. Members recruited under this program that move / change their address:
a. If the member moves to a chapter location that is currently involved in this dues
sharing arrangement with National, the new chapter will receive the income from
this member.
b. If they move into an area that is not served by a local chapter, all their donations
generated by National will revert to National.

Evaluation:

1. PSR National will evaluate the cost/benefit relationship in the direct mail program
annually starting in 2008.
a. Data will be reported to the Board Development Committee, which will include 2
chapter members.
b. The policy will be amended as appropriate to the results of the income and cost
analyses.