A PROJECT REPORT

ON

EVALUATION OF INDIAN TELECOM INDUSTRY

& ORGANISATIONAL APPRAISAL OF OF TATA INDICOMTATA INDICOM

BY:

Divya saini

Chapter 1; Environment Analysis Telecom Industry

o Pre Liberalization (History)

o Post Liberalization (Growth)

o Industry Milestones

o Major Players

o Regulators & Association

o Technologies used in India

o Market Share

• Chapter 2; Introduction TATA Group

o History

o Group Companies

o Growth Of TATA Group

o Revenue

o Corporate Social Responsibility

• Chapter 3; Tata Tele Services

o About Tata Teleservices

o Board Of Directors

o Marketing Strategy

o Products

o Evaluation on Various Strategy Matrix

Internal Factor Evaluation Matrix

External Evaluation Matrix

Competitive Profile Matrix

SWOT Analysis

Strategic Position and Action Evaluation Matrix

Boston Consulting Group Matrix

GE Nine Cell Matrix

Hofer’s Life Cycle Matrix

The Internal External Matrix

Grand Strategy Matrix

• Chapter 4; Virgin Mobile

o Introduction to Virgin Group

o About Sir Richard Branson

o Introduction to Virgin Mobile (Both U.K. & India)

o Marketing Strategy

Project Description
Telecommunication sector in India is one of the most dynamic and rapidly growing
sectors with several big players now entered into the market and many others waiting for
opportunity to hit Indian market. The project will study the environment of Indian
Telecomm and Scope for growth of Tata Indicom in CDMA Section. This will also study
the scope of Virgin Mobile, A joint venture of Tata Teleservices and UK’s Virgin Mobile
in India. A detailed study and research work will be done by collecting and analyzing the
secondary data given by various Govt. and International bodies of Telecommunication
Industry.