Attribute1

Brand1
Brand2
Brand3
Brand4
Brand5
Brand1
Brand2
Brand3
Brand4
Brand5
Brand1
Brand2
Brand3
Brand4
Brand5
Brand1
Brand2
Brand3
Brand4
Brand5
Brand1
Brand2
Brand3
Brand4
Brand5
Brand1
Brand2
Brand3
Brand4
Brand5
Brand1
Brand2
Brand3
Brand4
Brand5

Attribute2
1
3
2
1
3
4
4
2
2
5
4
4
5
5
3
2
1
4
1
2
1
1
5
2
1
3
5
3
1
4
5
2
5
4
1

Attribute3
4
5
4
4
3
2
5
1
4
1
1
1
2
2
2
3
1
3
5
5
3
3
2
3
3
3
4
4
2
1
1
3
1
1
5

Attribute4
3
4
4
3
3
2
4
1
1
1
2
2
5
1
4
5
2
5
5
3
1
4
2
3
5
1
2
1
3
5
3
3
3
5
1

Preference
3
1
4
4
4
4
1
5
4
4
3
1
5
1
1
4
5
3
4
3
2
1
2
2
2
3
4
2
4
5
5
5
4
3
3
3
2
4
5
5
5
4
1
2
4
4
5
4
4
3
1
1
2
4
3
1
5
4
5
1
2
2
3
1
2
3
1
4
4
1

Brand1
Brand2
Brand3
Brand4
Brand5

Attribute1 Attribute2 Attribute3 Attribute4 Preference

2.9
2.4
2.4
3.0
2.9
3.1
3.0
3.0
3.7
2.4
3.0
2.7
2.3
3.0
3.0
3.3
2.7
2.9
3.1
4.3

2.1
2.4
3.1
3.7
3.1

SUMMARY OUTPUT
Regression Statistics
Multiple R
0.333634
R Square
0.111312
Adjusted R Square
-0.00718
Standard Error
1.406101
Observations
35
ANOVA
df
Regression
Residual
Total

Intercept
Attribute1
Attribute2
Attribute3
Attribute4

SS
MS
F
Significance F
4 7.429264 1.857316 0.939405 0.454674
30 59.31359 1.97712
34 66.74286

Coefficients
Standard Error t Stat
2.339932 1.149107 2.036305
-0.156101 0.178771 -0.873191
-0.03326 0.197307 -0.168568
0.245051 0.167906 1.459452
0.12368 0.177869 0.695343

P-value Lower 95%Upper 95%

0.050631 -0.006857 4.686721
0.389495 -0.521199 0.208997
0.867268 -0.436214 0.369695
0.154833 -0.097859 0.587962
0.492192 -0.239577 0.486937

Lower 95.0%
Upper 95.0%
-0.006857 4.686721
-0.521199 0.208997
-0.436214 0.369695
-0.097859 0.587962 Important
-0.239577 0.486937 Important

Brand1
Brand2
Brand3
Brand4
Brand5

Attribute3 Attribute4 Preference

1.2
3.0
2.1
4.0
4.5
2.4
3.0
4.5
3.1
4.0
2.0
3.7
2.0
2.0
3.1

1.0

2.0

5.0

4.0
Brand1
Brand2
2.0

3.0
3.0

Brand3
4.0

5.0

Brand4
Brand5

2.0

1.0