P R O J E C T

C A L E N D A R

Project: West Van Timberworks

M ON D AY

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Time Frame: 6 Weeks

TU ESD AY

WED N ESD AY
P R O J E C T

W E E K

TH U RSD AY

F RID AY

O N E

Notes: Use best practices along the way

Day 1- Apr 13

Day 2- Apr 15

Launch Day #1: TBD

Launch Day #2: Project Outline

ACE IT Video
Tour of Facility
Meeting with Cormier
Homework: Brainstorm

P R O J E C T

W E E K

T W O

Notes
Day 3- Apr 19
Groups Idea Brainstorm
- Whiteboard/Window

Day 4- Apr 21
Meaning
Logos

Big Idea
Brandmarks
Staying on Message
Iterate/sketch
Vision
Process: Take Photos

Project: West Van Timberworks

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Homework: Big Idea and Vision

Logo iteration
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2 0 11 BU C K IN S T IT U T E FO R E D U C ATIO N

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TU ESD AY

WED N ESD AY

P R O J E C T

W E E K

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T H R E E

Notes
Day 5- Apr 26

Day 6- Apr 28

Checkpoint: Big Ideas and Vision

Checkpoint: Logo

Logo Feedback in small groups

Tagline Feedback in small groups

Taglines

Brand Identity Packages

-Typography
-Color Codes
-Letterhead
-Business Cards
-Ephemera

Homework: Tagline Iteration

P R O J E C T

W E E K

F O U R

Notes
Day 7- May 2

Day 8- May 4

Checkpoint: Taglines

Day 9- May 6

Peer Feedback Day

- Big Idea
- Vision
- Logos & Meaning
- Taglines
- Typography
Present and receive feedback
Group record verbal feedback

Social Media Campaigns

-How often
-Personality
-What is the content
-Who is the target
-How to spread the word

Website Design

page 3

Project: West Van Timberworks

M ON D AY
For more FreeBIEs visit bie.org

TU ESD AY

WED N ESD AY

TH U RSD AY

F RID AY

2 0 11 BU C K IN S T IT U T E FO R E D U C ATIO N

P R O J E C T

W E E K

F I V E

Notes
Day 10- May 10

Day 11- May 12

Work period

Due: Logo, Tagline, Typography of

West Van Timberworks
Work period

P R O J E C T

W E E K

S I X

Notes
Day 12- May 16
Work period

Day 13- May 18

Project Due
Review How to Self-Reflect
Self Reflection Completed and
posted

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2 0 11 BU C K IN S T IT U T E FO R E D U C ATIO N