Analysis: Who Really is Most Popular with Electors ?

Which is the most popular Leaders name in the UK - Showing Data Strategy in a fu
n light around the election .
Basingstoke, Hampshire, April 25, 2010 -- Leading data driven marketing agency -
The Purple Agency has been trying to solve this knotty problem using its advanc
ed database management expertise.
Applying a sophisticated model that correlates the names of the main party leade
rs with their popularity amongst 33 million registered voters, we have come up w
ith some startling revelations!
Nick Clegg may have caught the eye of the public with his recent performance in
the televised debates, but the names Nicholas or Nick Clegg came out way below t
he other party's leaders in the name popularity stakes, with only 10 Nicholas Cl
eggâ ¢s found on the 2010 Electoral Roll.
David Cameron put in a creditable performance with 334 Electors sharing his name
, a 45.5% share of the party leadersâ ¢ names (rather better than his showing in r
ecent national opinion polls!) with an (unsurprisingly?) high level of support N
orth of the border!
After all the brickbats of recent weeks Gordon Brown at 390 still shaded it in t
he party leader name stakes, with a 53.1% share across UK Electors who share the
ir name with one of the 3 main party leaders.
So if you're still undecided on which party to vote for on May 6th, and are look
ing for a new way to "split hairs" we hope we've aided your decision making proc
ess - well, at least it beats closing your eyes and sticking a pin in the ballot
paper!
The Purple Agency - changing the face of data driven marketing
About The Purple Agency:
Purple is the integrated marketing agency of Adare International Limited and pro
vides data driven, multi-channel Marketing Communications to leading Global Bran
ds. It operates in a range of industry sectors including Financial Services, IT,
Pharmaceuticals, Leisure and Retail.
Current clients include White Stuff, Flight Centre, Fitness First, Moneygram Int
ernational, MSD, Legal & General and IBM. Adare International employs 300 people
in 26 locations across the UK and Europe and has an annual turnover of over à £6
0 million
Contact:
Steve Shaw
Purple Agency
One Faraday Office Park
Basingstoke, Hampshire RG24 8QQ
+44 (0) 1256 631 660
steve.shaw@purple-agency.com
http://www.purple-agency.com