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A DISCOURSE ANALYSIS
ON THE TOP TEN PRIVATE
UNIVERSITIES SLOGANS
IN YOGYAKARTA
Dewi Sundari
Gunawan Wibisono
Supriyani

Introduction

Methodology
investigate the quality of
relationships, activities, situations, or
materials in the form of description

making replicable and valid inference

from data to their context

Discussion
Slogans formation

Table 1
Finding of Slogans Formation in term
of Speech Act

Table 2
Finding of Slogans Formation in term of
Speech Act Class

Table 3
Finding of Slogans Formation in term of
Transitivity

The critical discourse

analysis
Norman Fairclough
Concern on linguistic textual
properties
Social practices are shaped
and enacted
Linguistically analyzable and
interpretable.

Slogans as
the
promotion
media

Be there and
be behind
Tempat kuliah
orang berdasi
Muda mendunia
Beyond
imagination
The rising
university
Internationally
recognized
university

Slogans as
the
commitments

Serviens in Lumine ver

itatis
Golden bridge to reac
h a better future
Cerdas dan humanis
Values, innovation, per
fection

Conclusion

Mostly come up in term

of declaration
Frequently constructed
from relational process
Generally used as
promotion media