o Shifts Competitive Equilibrium Welfare o CS and PS Graph Analysis Taxes and Subsidies o Welfare Analysis Price Floor and Ceilings Revenue o It is maximized if and only if the elasticity of demand is -1 Consumer Behavior Preferences and Utility Axioms o Non-satiation o Convexity o Transitivity o Completeness Constrained Optimization o Interior Solutions If function is smooth and an interior solution, MRS is equal to price ratio o Corner Solutions Substitution and Income Effects Normal, Inferior and Giffen Goods o Relation to gross substitutes or complements Know special cases o Cobb Douglas o Perfect Substitutes o Perfect Complements o Quasi-linear Income Expansion Path Elasticity o Flatter curves are elastic o If supply and demand are elastic, the surpluses are small If both inelastic, the surpluses are larger o If demand curve is flat (elasticity is 0), theres no CS If supply is flat, theres no PS o If supply curve has infinite elasticity, then PS equals revenue MRS cannot be calculated for perfect substitutes and complements