Identification of buying factors influencing

consumer behavior in lubricants business

A dissertation synopsis submitted in partial fulfillment of requirements for
Masters of Business Administration
(Oil and Gas Management)

Under the Guidance of

Internal Guide:
Dr. P. C. Bahuguna
Assistant Professor (SG)
Department of HR / OB / BC
CoMES, UPES

Submitted by Rajagopalan Iyer

SAP ID: 500033911
Enrolment Number: R020214053
Masters of Business Administration (Oil and Gas Management)
Batch - 2014 16
College of Management and Economic Studies
University of Petroleum and Energy Studies