Quarter 4 Report

Call held: Tuesday, February 6, 2016, 4:00 am Eastern

FOR IMMEDIATE RELEASE
2015 Summary
Pandora has announced another successful year in 2015. CEO Anders Colding Friis and CFO Peter
Vekslund held a conference call to break down the 2015 earnings, focusing on the breakdown of the
fourth quarter. The overall 2015 revenue was $2,498,619.20 USD, an increase of 40.2%. There were
several factors that played into the growth increase including:
The success of new products
Launched 7 new markets
Pandora expanded by adding 392 concept stores
Gross margin increased 2.4%
Net profit increased by 18.6%
Increase in ring revenue by 87% in all regions
4th Quarter Summary
Vekslund explained during the 4th earnings quarter, all regions experienced exponential growth. Revenue
from rings, necklaces and earrings increased while charms and bracelets experienced a decrease.
Future Financial Summary
In 2016, Pandora expects revenue to exced $2,836,456,040.00 USD. According to Friis, current stores
will create one third of the revenue and the expansion of new stores will create two thirds of the revenue.
Pandora will focus on like-for-like1 growth in stores.

1 Like-for-like: A comparison of this year's sales to last year's sales in a particular company, taking into
consideration only those activities that were in effect during both time periods (Investopedia).
Like-For-Like Sales Definition | Investopedia. (2003). Retrieved February 16, 2016, from
http://www.investopedia.com/terms/l/likeforlikesales.asp
For a more in-depth annual report, refer to the annual report conference call: http://edge.mediaserver.com/m/p/i6n459cn/lan/en/st/retail