Name: Guevarra, Vince Carlo DJ.

Year and Section: BSBA-MM2A

Department: Price Department

PRICING STRATEGY
Odd Pricing or setting a price that ends with an odd number so that
the consumer will think that the price is low.
Example:
The price of a drink is about 59 pesos if you end it with an odd
number the consumer will think that the drink cost only 50 pesos
rather than 60 pesos.
Use of a relatively low entry price compared with the competitive
offerings, based on the theory that this initial low price will help
secure the market acceptance.
Continuously offering low prices rather than relying on such a short
term price cuts as cents-off coupons, rebates and special sales.
Deemphasize price as a competitive variable by pricing a goods or

services at the level of comparable offerings.

Cash Discounts
Quantity Discounts
Offering discounts by applying a loyalty card.
Low delivery fees.
Pricing that would fit based on belief that the certain prices would

make a good or service more appealing than other buyers.

Buying several products that would reduce the price.
Offering two or more complementary products and selling them for
a single price.
Pricing a product that the buyers carry in their minds and refer to
when looking at a given product.
Considering the psychology of prices and not simply the economics.