Questionnaire

Personal Detail of Respondent

Name: Address:

Gender: .. Age: ..
Occupation: Income (monthly):
1) Do you like to purchase branded diamond jewellery?
Yes

No

2) Which among the following brands you are aware of in the jewellery market?
TANISHQ

KISNA

CYGNUS

NAKSHATRA

DDAMAS

OTHER

3) Rank the following according to you.

TANISHQ

KISNA

NAKSHATRA

DDAMAS

CYGNUS
KIAH

4) Do you know about CYGNUS brand?

Yes

No

5) If yes, then from where you come to know?

Advertisement

Friends

Relative

Other___________________
6) Do you know how many showrooms CYGNUS have in Surat City?
Yes

No

7) Have you ever visited showroom of CYGNUS JEWELLWRY?

Yes

No

8) If yes, which among the following type of jewellery you have purchased from the
CYGNUS showroom? (Multiple choice)
Diamond

Platinum

Gold

Silver

9) What attracts you more to go to CYGNUS showroom? (Give ratings from 4-1)
Quality

Schemes

Price Discount

Designs

10) How you find the brand CYGNUS?

Excellent

Good

Average

Bad

11) Which kind advertisement catches the most attention?

Television

Hoardings

Magazine

Other...
12) You define CYGNUS as
Great value of money

Premium brand

International class

Choice for every occasion

13) Your suggestion:__________________________________________________________________________

__________________________________________________________________________